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IRIS 2013-10:1/14 [DE] Rhineland-Palatinate Administrative Court of Appeal Finds “Hasseröder Männercamp” Product Placement Inadmissible

In a ruling of 22 August 2013 (case no. 2 A 10002/13.OVG), the Oberverwaltungsgericht Rheinland-Pfalz (Rhineland-Palatinate Administrative Court of Appeal - OVG) decided that the depiction of a brand of beer before and during the live broadcast of a football match on the Sat.1 television channel had constituted unlawful product placement in the sense of Article 7(7)(3) of the Rundfunkstaatsvertrag (Inter-State Broadcasting Agreement - RStV). During the broadcast of a UEFA Europa League match, in which the use of product placement had been mentioned, TV broadcaster Sat.1 had twice switched to the...

IRIS 2013-10:1/12 [CY] Amendments Proposed for Law on Public Service Broadcaster

Along with amendment proposals for commercial radio television organisations (see IRIS 2013-10/13), another draft law is aimed at harmonising the Law regulating the public service broadcaster Ραδιοφωνικό Iδρυμα Κύπρου (RIK - Cyprus Broadcasting Corporation) with the provisions of the Audiovisual Media Services Directive (2010/13/EU). In addition to the audiovisual media services of RIK, the amendments also concern radio regulation. The amendments regulate the following - Categories of goods and services, for which television advertising is prohibited during specific timeframes. - Rules about the...

IRIS 2013-10:1/11 [BG] Reports on the Activity of the Council for Electronic Media in 2012

On 12 September 2013, the National Assembly adopted two decisions for information purposes regarding two reports of the Council for Electronic Media (CEM), which cover the period from 1 January 2012 to 30 June 2012 and the period from 1 July 2012 to 31 December 2012 respectively. The CEM is obliged under the provisions of Article 86(1) of the Constitution of the Republic of Bulgaria and Article 39(1) of the Radio and Television Act to submit to the National Assembly a report on its activity for the first half of each current year not later than 31 October in the same year and for the second half...

IRIS 2013-10:1/10 [BA] Regulatory Agency Proposes Limitation of Advertising in Public Service Broadcasting

The Regulatorna agencija za komunikacije (Communications Regulatory Agency) published a draft Codex Amending the Codex on Commercial Communications (Official Gazette of BiH, No. 98/11 and 94/12) in the summer of 2013. According to Article 1 of the draft, Article 21 of the Codex should be changed and should read as follows: - “Advertising spots and teleshopping for public radio and television services will last maximally four minutes per one hour in television programmes and maximally six minutes per hour in radio programmes.” According to Article 2 of the draft, the amended Codex shall enter into...

IRIS 2013-10:1/9 [AT] Federal Communications Board on Labelling of Split-Screen Advertising

In a decision of 23 July 2013, the Austrian Bundeskommunikationssenat (Federal Communications Board - BKS) clarified the requirements for the proper labelling of split-screen advertising on television. In the case at hand, the television broadcaster PULS 4 had broadcast two split-screen advertising spots that were spatially separated from the programme material (in this case: written programme announcements), with the word “Werbung” (advertising) appearing directly next to the broadcaster’s logo in the top left-hand corner of the screen. The regulatory body, KommAustria, had considered this to...