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On 21 October 2014, the Council for Electronic Media (“CEM“) presented its report on the 2014 National Parliament elections. In its report, the CEM concluded that, in more significant television programmes on a variety of audiovisual media service providers (like bTV, Nova, TV 7 and News 7) paid political advertising dominated in comparison to the non-paid agitation forms. According to the CEM report, the dominating broadcast presence of the little parties, coalitions and initiative committees during the election period was stimulated by media packages, which were paid by the government. With regard...

The main goal of the amendments to the Law on Audio and Audiovisual Media (Законот за аудио и аудиовизуелни медиуми) which were adopted by the national Parliament in October 2014, is to provide support to the public and private TV broadcasters with funds from the state budget. According to the new regulation the national Government has to establish a specialised seven member commission with representatives from the Ministry of Finance, the Ministry of Culture, the Film Agency, the Agency for Audio and Audiovisual Media Services, the Central Government, the Public Revenue Office and the Ministry...

On 11 September 2014, the National Audiovisual Council - CNA (Consiliul Naţional al Audiovizualului) adopted Decision No. 528 (Decizia nr. 528/2014 privind regulile de desfăşurare în audiovizual a campaniei electorale pentru alegerea Preşedintelui României) with regard to the rules of the audiovisual electoral campaign for the election of the President of Romania (see IRIS 2009-10/24 and IRIS 2011-3/29). The presidential elections are convened on 2 November (first round) and 16 November 2014 (second round). The electoral campaign lasts 30 days, from 3 October 00.00, until 1 November 07.00 (24 hours...

The Audiovisual Media Services Directive contains a number of provisions concerning the scheduling and amount of advertising permitted on broadcast television (Arts. 19-26 AVMSD). In the UK, these requirements are enforced through the Code on the Scheduling of Television Advertising (COSTA) (see IRIS 2008-9/18). In a recent Broadcast Bulletin, Ofcom published a ‘Note to Broadcasters’ providing guidance to broadcasters on the application of COSTA rules to split-screen advertising. This type of advertising is defined as: ‘Split-screen advertising involves transmitting editorial content and advertising...

According to media reports, the Bundesgerichtshof (Federal Supreme Court - BGH), in a ruling of 18 September 2014, which has not yet been published in full (case no. I ZR 34/12), decided that an advertisement for video game accessories, written in language likely to appeal to children, represented an unlawful exhortation to children to purchase and therefore infringed Article 3(3) of the Act against unfair competition (Gesetz gegen den unlauteren Wettbewerb - UWG). This ruling is also relevant to the audiovisual media sector, firstly because video games and their advertisement represent audiovisual...