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On 2 August 2014, three new media acts, namely the Act on Public Information and Media, the Act on Electronic Media, and the Act on Public Service Media were adopted by the National Assembly of the Republic of Serbia and published in the Official Gazette No. 83/2014. The adoption of these acts was one of the main goals set in the Media Strategy, which the Government adopted in September 2011 and follows the stakeholder consultations and public debates that were held in 2013. Superseding a more than a decade old legislation, the new acts are introducing significant changes to the legal framework,...

On 18 August 2014, the Kommission für Jugendmedienschutz (Committee for Youth Protection in the Media – KJM) published a press release, in which it presented the cases it had examined during the first half of 2014 following alleged breaches of the Staatsvertrag über den Schutz der Menschenwürde und den Jugendschutz in Rundfunk und Telemedien (Inter-State Agreement on the Protection of Human Dignity and Minors in Broadcasting and Telemedia – JMStV). In order to monitor the broadcasting sector, the KJM relies on the staff of the Land media authorities, which evaluate possible breaches of the JMStV...

In a ruling of 23 July 2014 (case no. 6 C 31.13), which has not yet been published, the Bundesverwaltungsgericht (Federal Administrative Court – BVerwG) decided that the depiction of a brand of beer before and after the live broadcast of a football match on the SAT.1 television channel did not constitute unlawful product placement for the purposes of Article 7(7)(3) of the Rundfunkstaatsvertrag (Inter-State Broadcasting Agreement – RStV). During the broadcast of a football match, in which the use of product placement had been mentioned, the TV broadcaster SAT.1 had twice switched to the so-called...

On 2 September 2014, the Flemish Media Regulator (Vlaamse Regulator voor de Media) published three decisions in which it found that two broadcasters had violated the provisions in the Flemish Media Decree that prescribe the conditions under which teleshopping, sponsoring, and advertorials may be broadcasted. The first decision (2014/036) concerned a teleshopping programme, Jim Request Live, which was interrupted five times after less than 15 minutes. Article 82, § 1, 3° of the Flemish Media Decree, however, states that teleshopping programmes must last for at least 15 minutes before being interrupted....

On 12 September 2014 the European Commission published its Feedback Paper on the public consultation responses it received following the release of its Green Paper on ‘Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values in 2013 (see IRIS 2013-6/5). The purpose of the Green Paper had been to initiate a public discussion on the implications of the rapidly transforming audiovisual landscape, and in particular media convergence (i.e. the progressive merger of traditional broadcast services and the internet). The Commission opened its public consultation on the Green Paper...