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IRIS 2015-3:1/28 [AT] KommAustria ascertains the lack of labeling of sponsorship and an undue prominence of product placement

On 27 February 2015, the Austrian Communications Authority (KommAustria) decided that ImageLine Medienproduktion GmbH, the organizer of the cable television program "INFO TV", violated its duty to label sponsorship. The ImageLine company has also emphasized the product placements too strong (GZ .: KOA 1.965 / 15-008). On 1 December 2014, from 18:00 to 20:00, the weekly broadcast "INFO TV" was broadcasted. Neither at the beginning nor at the end of the program, the operator of the programm displayed a notice of sponsorship of the companies "Gusto", "Tourismusverband Bad Hall / Kremsmünster" and...

IRIS 2015-3:1/27 [RU] Advertising Ban Amended to Excerpt Russian Entities

On 3 February 2015, the Russian President signed into law a bill adopted by the State Duma on 27 January 2015. The new law lifts the ban on commercials for pay cable and satellite television channels that do not broadcast (or rebroadcast) foreign content. The ban, which prohibits any commercials on pay television channels if the channels do not hold a terrestrial broadcasting license or are not on the list of must-carry programmes, became effective on 1 January 2015 (IRIS 2014-8/34). Reportedly, it could negatively affect media plurality with the coming digital switchover, when hundreds of regional...

IRIS 2015-3:1/8 [DE] Federal Administrative Court permits regional advertising by national TV broadcaster

In a ruling of 17 December 2014 (case no. 6 C 32.13), the Bundeswaltungsgericht (Federal Administrative Court - BVerwG) decided that it was not a breach of broadcasting law for advertising spots to be transmitted on a regional basis on a national television channel. The decision followed an announcement by the provider of the "ProSieben" television channel that it intended to offer regional advertising spots to advertising customers for whom national TV advertising was unattractive. The lower-instance Verwaltungsgericht Berlin (Berlin Administrative Court - VG Berlin), in a decision of 26 September...

IRIS 2015-3:1/6 [BG] Legislative amendments for a transparent and competitive media landscape

On 23 January 2015, the Bulgarian Government adopted a programme for the stable development of the Republic of Bulgaria for the 2014-2018 period. One of the priorities as outlined under paragraph/section 18.1, which concerns the media landscape, is the: "[d]evelopment of a public landscape and legislation that guarantee media independence and pluralism as well as transparency and public disclosure of media ownership and media supervision". The Government's aim over the next four years is to adopt legislative amendments that will help "to achieve a transparent and competitive media landscape". The...

IRIS 2015-2:1/31 [SE] Swedish Authorities Want to Stop Alcohol Advertising and Sponsorship in UK Broadcasts

The Swedish Radio and Television Act (Radio- och TV-lagen), which has transposed the Audiovisual Media Services Directive 2010/13/EU (AVMS Directive) into Swedish law, includes a ban on the advertising of alcohol and on sponsorship by alcohol companies of television and radio broadcasts. Nevertheless, there are some television channels (TV3, TV6, TV 8, Kanal 5 and Kanal 9) that - even though they are more or less exclusively directed towards Swedish viewers - broadcast under UK licences and are subject to UK jurisdiction. UK law permits the activities described above. The AVMS Directive is based...