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On 13 July 2016, the Italian Data Protection Authority issued a decision ruling that the processing of users’ personal data by the Italian satellite pay-TV operator Sky Italia, aimed at providing targeted advertising to some of its subscribers (Adsmart project), is in line with the Italian Data Protection Code (legislative decree No. 196 of 30 June 2003). Targeted advertising is a new advertising technique that enables the broadcaster to replace the advertising spots included in the linear feed with different, targeted advertising spots that are stored in the user’s decoder box. Thus, broadcasters...

The State Duma (parliament) of the Russian Federation adopted on 10 June 2016 amendments to the Federal Law on Information, Information Technologies and Protection of Information (see IRIS 2014-3/40, 2014-6/31) and the Administrative Code. These amendments require owners of Internet search engines (“news aggregators”) with more than one million daily users to be accountable for the faithfulness of content “essential for the public”, except when such content represents a verbatim reproduction of materials published by media outlets registered in Russia. Such materials, if distributed by aggregators...

On 22 June 2016 the State Duma (parliament) of the Russian Federation adopted a statute that amends the statutes on Mass Media (see IRIS 2001-9/25) and on Advertising (see IRIS 2006-4/34) by introducing rules for TV audience measurement services. In particular, the amendments prohibit foreign entities, foreign governments, international organizations, as well as Russian entities under their control or with foreign participation or foreign capital exceeding 20 percent, from engaging in television audience measurement services. From now on this activity will be allowed only under special authorization...

The Broadcasting Authority of Ireland (BAI) has launched a public consultation on a draft General Commercial Communications Code. The draft code “sets out the rules for Irish radio and television stations with regard to airing advertising, sponsorship, product placement and other forms of commercial broadcasting.” The Code clarifies for broadcasters the definitions and exclusions of various forms of paid-for communications. The BAI General Commercial Communications Code was introduced in 2010 under section 42 of the Broadcasting Act 2009 (see IRIS 2011-7/29). The BAI is required to review the effect...

The Advertising Standards Authority of Ireland (ASAI) has rejected a number of complaints over a television car advert by Opel Ireland that was considered by complainants to be “offensive and sexist towards women”. The advertisement features a couple travelling in a car with the woman driving. The couple stop at a pedestrian crossing and the woman turns to her male passenger and poses the question “Do you wanna feel? It’s nice and warm”. The male passenger appears perplexed and replies “okay”, and reaches over to touch the woman’s breast. The female driver subsequently takes the man’s hand and...