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IRIS 1995-3:1/20 [FR] TF1 Fined for Failing to Keep to Standards Laid Down for Sponsoring

On 13 January 1995, TF1 was fined FRF 4,980,000 by the Conseil d'Etat for not keeping to standards laid down for television sponsoring. The channel was accused of failing to include in the credit titles the name of the programme's sponsor, Tiercé Magazine : likewise, as the magazine was quoted by name during the main part of the programme, this in turn means the offence comes under Article 7 of the decree of 26 January 1987, which bans press advertising messages. Moreover, with regard to the sponsorship, TF1 was also accused of having quoted the name of the magazine too often during the programme,...

IRIS 1995-3:1/16 [GB] Radio Authority Code on Advertising and Sponsorship Revised

The Radio Authority's Code of Advertising Standards and Practice and Programme Sponsorship has recently been revised. The rules on a wide variety of topics have been amended. Changes have been made with respect to: copy clearance; betting and gaming; premium rate telephone services; financial and medical advertising; introduction agencies and prohibited sponsors. The Authority has consulted the industry on the changes which were made in the light of two considerations: changing circumstances within the industry and the need for further clarity as regards particular topics. The Advertising Standards...

IRIS 1995-3:1/15 [RU] New Rules on Advertising Distribution

On 15 December 1994 the State Duma adopted a new federal law "On the Rules of Coverage of the Activity of Institutions of the State Authority in Mass Media". It was signed by the President on 13 January 1995 and entered into force the same day. Rossiyskaya gazeta on 17 January 1995. Article 13 of this law states that the TV and radio broadcasting and programs covering the activity of the State institutions may not be interrupted by commercials. Furthermore, the State Duma of the Federal Assembly approved in the first reading a Federal Bill on advertising which defines advertising and different...

IRIS 1995-3:1/14 [NL] New Sponsorship Rules

The Dutch Parliament has significally amended the Government's Bill on the introduction of sponsorship rules for the public broadcasting stations. The Bill - aimed at implementing the 1989 EC Directive on transfrontier television - set out strict limitations on the possibilities of external financing by commercial sponsoring. The Parliament changed the 'no - except' approach into a 'yes - except' form; sponsoring of the programmes of public broadcasters is allowed, except for programmes as news broadcasts, political programmes, programmes aimed at children of 12 years or less and consumer information....

IRIS 1995-3:1/9 Court of Justice of the European Communities: French Restrictions on Televised Advertising Not Contrary to European Legislation

On 9 February 1995, the Court of Justice of the European Communities has ruled that Articles 30, 85, 86, 5 and 3(f) of the EEC Treaty and the EEC Directive on "Television without Frontiers", do not prevent Member States from prohibiting - by Statute or by regulation - the broadcasting of advertisements for the distribution sector by television broadcasters established on their territory. The Court answered to a question which was referred to it by the Tribunal de Commerce de Paris in its judgment of 27 September 1993, in the case of the Société d'Importation Édouard Leclerc-Siplec v. TF1 Publicité...