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DG XIII of the European Commission has released the Executive Summary of the Study on the Future of Media and Advertising (ADMEDIA). This study was undertaken under leadership of the European Association of Advertising Agencies (EAAA) by the International Electronic Publishing Research Centre (IEPRC), the Federation of European Direct Marketing (FEDIM) and the European Publishers' Council (EPC) between November 1994 and December 1995. The purpose of the study is to provide a strategic framework for the Commission and for those using or providing advertising in the context of changes in the marketplace...

In IRIS 1995-8: 6 we announced that the Council of the European Union had approved the Commission's proposals for a MEDIA II programme relating to development and distribution. This Decision has now been published in the Official Journal of 30 December 1995. In the same Official Journal, the Decision of the Council on the Commission's proposals for a MEDIA II programme relating to training was published. The first Decision aims at improving development opportunities (pre-production) for drama, documentaries and animation and with a view to access to the European and world market: - by supporting...

A consumer association in Milan, the Comitato Difesa Consumatori , sued the Garante per l'Editoria e la Radiodiffusione before the Administrative Tribunal in Rome. The Garante is the administrative body entrusted by law with the task of monitoring the respect by public and private broadcasters of the rules concerning, inter alia, advertising and sponsoring on public and private channels. Some months ago, the Comitato filed a complaint before the Garante seeking its intervention against some advertising practices deemed not to be allowed by the EC `Television without Frontiers' Directive (89/552/EEC)...

The "Law on Radio and Television", often called the Media Law has been accepted by the Hungarian Parliament by a majority of 264 against 31 votes. (21st December 1995.) Of the six parties of the House, only the Smallholders voted against the law, the Christian Democrats did not vote. Supported by four parties (Socialist-s, Free Democrat-s, Hungarian Democratic Forum and Young Democrats), the Government approved and submitted the reframed media law draft to the Parliament on the 16th of November. The bill was based on a six-party consensus, but suddenly the FKGP (Smallholders' Party ) opted out,...

On 26 October 1995, the Minister of the Flemish Community of Belgium responsible for media policies sent a statement to the Flemish Council containing his media policy priorities for the period 1995-1999. The statement mentions an agreement between the Flemish Government and the written press in which the Government agrees to make available on an annual basis BEF 250million in the form of the buying of advertising space, direct aid to newspapers, subsidies to the Press Foundation and investment support. Furthermore, measures will be taken to strengthen Flemish identity, to ensure that the media...