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The attitudes of UK viewers towards nudity in television advertising are explored in a comprehensive research report, published on 2 November 1995 by the Independent Television Commission. The study reveals a range of opinion within the TV audience on what does or does not consitute acceptable levels of nudity in advertising. Yet the researchers found no evidence to support the view that current standards were widely regarded as too liberal, even for those sections of the audience with the strongest reservations in this area. The study confirms that viewers' acceptance of material cannot be based...

In a decision of 21 December 1995, the French media authority CSA ( Conseil supérieur de l'audiovisuel) fined the private commercial television broadcaster M6 for an amount of FF 780,000 for a number of broadcasts of advertising deemed to be illegal. In a programme called `Capital', the cover of a magazine of the same name was shown clearly eight times. Article 8 of Decree No 92-280 of 27 March 1992 on the implementation of Article 27, 1" of the Law of 30 September 1986 relating to the freedom of communication, fixing the general principles concerning the rules that apply to advertising and sponsoring...

DG XIII of the European Commission has released the Executive Summary of the Study on the Future of Media and Advertising (ADMEDIA). This study was undertaken under leadership of the European Association of Advertising Agencies (EAAA) by the International Electronic Publishing Research Centre (IEPRC), the Federation of European Direct Marketing (FEDIM) and the European Publishers' Council (EPC) between November 1994 and December 1995. The purpose of the study is to provide a strategic framework for the Commission and for those using or providing advertising in the context of changes in the marketplace...

In IRIS 1995-8: 6 we announced that the Council of the European Union had approved the Commission's proposals for a MEDIA II programme relating to development and distribution. This Decision has now been published in the Official Journal of 30 December 1995. In the same Official Journal, the Decision of the Council on the Commission's proposals for a MEDIA II programme relating to training was published. The first Decision aims at improving development opportunities (pre-production) for drama, documentaries and animation and with a view to access to the European and world market: - by supporting...

A consumer association in Milan, the Comitato Difesa Consumatori , sued the Garante per l'Editoria e la Radiodiffusione before the Administrative Tribunal in Rome. The Garante is the administrative body entrusted by law with the task of monitoring the respect by public and private broadcasters of the rules concerning, inter alia, advertising and sponsoring on public and private channels. Some months ago, the Comitato filed a complaint before the Garante seeking its intervention against some advertising practices deemed not to be allowed by the EC `Television without Frontiers' Directive (89/552/EEC)...