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The Independent Television Commission issued on 20 February 1996 a revision of its rule relating to the advertising of dietary supplements. The rule, which takes immediate effect, allows a broader range of people who may benefit from vitamin and mineral supplements to be identified within commercials. The previous version of the rule allowed only restrained advertisements for vitamins and minerals related to the dietary requirements of growing children, pregnant or lactating woman and elderly people. The Department of Health now recognises that a much wider range of specific groups of people may...

On 14 February 1996 the Eurpean Parliament adopted a resolution on the proposal of the European Commission to amend the Directive on 'Television without Frontiers' ( see: IRIS 1995-7: 4). The resolution approves the Commission's proposal subject to Parliament's amendments (covering a wide range of issues, from the scope of application of the Directive to the provisions on quotas and protection of minors). The main points are the following: - Article 1, a): the EP includes audiovisual services "on demand" in the definition of "television broadcasting". - Article 2: the EP foresees a detailed...

By lodging their case on 4 December 1995 with the Court of First Instance of the European Communities, the companies Endemol Entertainment Holding BV, Veronica Omroep Organisatie, CLT, RTL 4 and others decided to challenge the European Commission on legal grounds in order to protest against the Commission's decision of 20 September 1995 ( see: IRIS 1995-9: 5) in which it refused to authorise - in that form - the joint-venture Holland Media Groep SA (HMG), acting as an umbrella for these companies. The purpose of the proceedings is therefore firstly for the aforementioned Commission decision taken...

The attitudes of UK viewers towards nudity in television advertising are explored in a comprehensive research report, published on 2 November 1995 by the Independent Television Commission. The study reveals a range of opinion within the TV audience on what does or does not consitute acceptable levels of nudity in advertising. Yet the researchers found no evidence to support the view that current standards were widely regarded as too liberal, even for those sections of the audience with the strongest reservations in this area. The study confirms that viewers' acceptance of material cannot be based...

In a decision of 21 December 1995, the French media authority CSA ( Conseil supérieur de l'audiovisuel) fined the private commercial television broadcaster M6 for an amount of FF 780,000 for a number of broadcasts of advertising deemed to be illegal. In a programme called `Capital', the cover of a magazine of the same name was shown clearly eight times. Article 8 of Decree No 92-280 of 27 March 1992 on the implementation of Article 27, 1" of the Law of 30 September 1986 relating to the freedom of communication, fixing the general principles concerning the rules that apply to advertising and sponsoring...