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On 7 May 1996, the European Commission amended the proposal for a revision of the 1989 "Television without Frontiers" Directive which it presented to the European Parliament and the Council on 31 May 1995. The amendments were made on the basis of the first reading in the European Parliament which resulted in a Resolution on 14 February 1996 ( see: IRIS 1996-3: 6). Parliament approved the Commission's proposals subject to a number of amendments it had made. The amended proposal also takes into account the opinion of the Economic and Social Committee of 13 September 1995 (CES 972/95) and the discussions...

The Minister-Presidents of the Länder have agreed in Berlin on the draft of an Agreement between the Länder (Federal States) on media services. The draft was submitted to the groups concerned for the first time on 3.3.1996. From January 1997, this would replace the previously applicable Agreement between the Länder on interactive videotext. The Länder have proposed their own unified regulations for the new services equivalent to the federation's planned legislation on the multi-media. This would cover all services not included in the Agreement between the Länder on broadcasting. Thus the Agreement...

On 2 April 1996 the Dutch Parliament approved the proposed change to the Media Act, which now allows commercial broadcasting local and regional level. This result is attained by removing the limitation that commercial broadcasters have to broadcast nationwide. The new Media Act also renders permanent the up to 1 January 1996 experimental advertising regime, by which the local and regional broadcasters were allowed to broadcast advertisements and keep the advertising income themselves. Furthermore, the modified Media Act appoints the Dutch Media Authority supervisory power in conflicts concerning...

With the intention of specifically stating and defining the provisions of the Act on Radio and Television ( LRTV ) on advertising and sponsoring, the Federal Office of Communication has written to distributors setting out the principles it intends to have respected. The first is a clear line between advertising and programmes (Article 18, paragraph 1 of the LRTV ). The separating sequence must enable viewers not familiar with the particular programme to recognise clearly the advertising slot which follows (eg use of superimposed signals such as "TV spot", "advertising" or equivalent terms). The...

In a judgment given on 6 July 1995, the Federal Court ruled that product placement in cinema films is permissible, provided that the audience is made aware of it beforehand, and at latest in the opening credits. The judgment concerns the film, Feuer, Eis und Dynamit , which tells the story of an eccentric millionaire and features a number of sports events. The teams appearing are company teams, and the names and symbols of the companies concerned are displayed on their clothing, equipment and other items (e.g. skis, bicycles, beverages). At least a fifth of the film's production costs were covered...