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With the intention of specifically stating and defining the provisions of the Act on Radio and Television ( LRTV ) on advertising and sponsoring, the Federal Office of Communication has written to distributors setting out the principles it intends to have respected. The first is a clear line between advertising and programmes (Article 18, paragraph 1 of the LRTV ). The separating sequence must enable viewers not familiar with the particular programme to recognise clearly the advertising slot which follows (eg use of superimposed signals such as "TV spot", "advertising" or equivalent terms). The...

In a judgment given on 6 July 1995, the Federal Court ruled that product placement in cinema films is permissible, provided that the audience is made aware of it beforehand, and at latest in the opening credits. The judgment concerns the film, Feuer, Eis und Dynamit , which tells the story of an eccentric millionaire and features a number of sports events. The teams appearing are company teams, and the names and symbols of the companies concerned are displayed on their clothing, equipment and other items (e.g. skis, bicycles, beverages). At least a fifth of the film's production costs were covered...

The Independent Television Commission issued on 20 February 1996 a revision of its rule relating to the advertising of dietary supplements. The rule, which takes immediate effect, allows a broader range of people who may benefit from vitamin and mineral supplements to be identified within commercials. The previous version of the rule allowed only restrained advertisements for vitamins and minerals related to the dietary requirements of growing children, pregnant or lactating woman and elderly people. The Department of Health now recognises that a much wider range of specific groups of people may...

On 14 February 1996 the Eurpean Parliament adopted a resolution on the proposal of the European Commission to amend the Directive on 'Television without Frontiers' ( see: IRIS 1995-7: 4). The resolution approves the Commission's proposal subject to Parliament's amendments (covering a wide range of issues, from the scope of application of the Directive to the provisions on quotas and protection of minors). The main points are the following: - Article 1, a): the EP includes audiovisual services "on demand" in the definition of "television broadcasting". - Article 2: the EP foresees a detailed...

By lodging their case on 4 December 1995 with the Court of First Instance of the European Communities, the companies Endemol Entertainment Holding BV, Veronica Omroep Organisatie, CLT, RTL 4 and others decided to challenge the European Commission on legal grounds in order to protest against the Commission's decision of 20 September 1995 ( see: IRIS 1995-9: 5) in which it refused to authorise - in that form - the joint-venture Holland Media Groep SA (HMG), acting as an umbrella for these companies. The purpose of the proceedings is therefore firstly for the aforementioned Commission decision taken...