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IRIS 1998-4:1/3 Europen Union: Commercial Communications - Latest Developments

Recently the European Commission published its Follow-up to the Green Paper on Commercial Communications in the Internal Market (Brussels, 4 March 1998; COM (1998) 121 final). The Ligue International du Droit de la Concurrence devoted its annual Colloquium to this subject (Brussels, 20 March); a summary will be published in the Ligue's International Review of Competition Law. A newsletter, Commercial Communications, The Journal of Advertising and Marketing Policy and Practise in the European Community, sponsored by DG XV, keeps interested parties informed of the developments in this field. The...

IRIS 1998-3:1/23 Tobacco Advertising Ban Approved

On 12 February the Council of the European Union reached an agreement on the phased reduction of tobacco advertising over the next eight years. The agreement, on the directive aiming at a tobacco advertising ban is due to come into force during 1999, after approval by the European Parliament. The agreed text foresees in the phasing-out of the most part of direct tobacco advertising in three to four years from the approval, while indirect advertising (i.e. by way of sponsorship/merchandising of other products, and/or events) is due to be eliminated within a period of six years and anyway before...

IRIS 1998-3:1/20 [SE] Broadcasting Commission Asks Court to Fine SVT and TV4

A novelty in Swedish Radio and TV Act which came into force in December 1996, is the ability of the Swedish Broadcasting Commission to ask the courts to impose certain fines on TV and radio broadcasting companies. The Commission has recently used this possibility in three decisions of which one concerns the public service television broadcaster SVT and two concern TV4, a private commercial (but also terrestrial) television broadcaster. Consequently, the Commission asked the County Administrative Court for the County of Stockholm to impose fines on SVT and TV4. SVT should, according to the Commission,...

IRIS 1998-3:1/18 [CH] Sponsorship before the Television News Broadcast

Between the end of the advertising block and the TSR (Télévision Suisse Romande) television news broadcast, SSR (Société Suisse de Radiodiffusion) broadcast a sequence lasting approximately 20 seconds showing a sailing boat with the Omega logo on its sail, the same logo in the bottom left-hand corner of the screen and figures showing the time in the bottom right-hand corner, to a background of classical music. A similar sequence had been broadcast on SF DRS (Schweizer Fernsehen DRS) before the "10 vor 10" information broadcast, using the "Swatch Timing" brand-name. The Federal Communications Office...

IRIS 1998-3:1/16 [DE] Agreement between the Federal States on Broadcasting - Change on the Way

The Agreement between the Federal States on Broadcasting which regulates public and private broadcasting concerns in Germany (originally adopted on 31 August 1991 and last amended by the third revised version of 26 August 1996/11 September 1996 - see IRIS 1996-8: 12) is to be up-dated. A draft version of a fourth Agreement between the Federal States to amend their existing Agreements on Broadcasting was submitted for discussion by the Länder on 16 January 1998. In addition to bringing in new regulations on certain forms of advertising, media services and data protection, the new version is primarily...