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On 12 February the Council of the European Union reached an agreement on the phased reduction of tobacco advertising over the next eight years. The agreement, on the directive aiming at a tobacco advertising ban is due to come into force during 1999, after approval by the European Parliament. The agreed text foresees in the phasing-out of the most part of direct tobacco advertising in three to four years from the approval, while indirect advertising (i.e. by way of sponsorship/merchandising of other products, and/or events) is due to be eliminated within a period of six years and anyway before...

A novelty in Swedish Radio and TV Act which came into force in December 1996, is the ability of the Swedish Broadcasting Commission to ask the courts to impose certain fines on TV and radio broadcasting companies. The Commission has recently used this possibility in three decisions of which one concerns the public service television broadcaster SVT and two concern TV4, a private commercial (but also terrestrial) television broadcaster. Consequently, the Commission asked the County Administrative Court for the County of Stockholm to impose fines on SVT and TV4. SVT should, according to the Commission,...

Between the end of the advertising block and the TSR (Télévision Suisse Romande) television news broadcast, SSR (Société Suisse de Radiodiffusion) broadcast a sequence lasting approximately 20 seconds showing a sailing boat with the Omega logo on its sail, the same logo in the bottom left-hand corner of the screen and figures showing the time in the bottom right-hand corner, to a background of classical music. A similar sequence had been broadcast on SF DRS (Schweizer Fernsehen DRS) before the "10 vor 10" information broadcast, using the "Swatch Timing" brand-name. The Federal Communications Office...

The Agreement between the Federal States on Broadcasting which regulates public and private broadcasting concerns in Germany (originally adopted on 31 August 1991 and last amended by the third revised version of 26 August 1996/11 September 1996 - see IRIS 1996-8: 12) is to be up-dated. A draft version of a fourth Agreement between the Federal States to amend their existing Agreements on Broadcasting was submitted for discussion by the Länder on 16 January 1998. In addition to bringing in new regulations on certain forms of advertising, media services and data protection, the new version is primarily...

On 1 January 1998, the Advertising Act entered into force in Estonia. The Act consists of four chapters and 27 Articles. Under "advertising" the Act understands information "intended to increase the sales of products or services, to promote an event or idea, or to achieve a set objective in some other field, and which is distributed by a publisher of advertising for payment or upon other corresponding considerations". The "publisher of advertising" is a term that is explained as "the public performer of an advertisement, demonstrator to community, producer, mediator or signee of an advertisement...