Search results : 1524

The prohibition of advertisements aimed at children on Swedish television has been subject to a judgment by the Market Court. In the "De Agostini case" two questions had to be considered by the Court. First, whether the Swedish prohibition of advertisements targeted at children constituted a violation of the free movement of services and, second, whether the Swedish rules on misleading advertisement could be applied to advertisements transmitted into Sweden from broadcasters established abroad. In 1997, the Court of Justice of the European Communities issued a preliminary ruling on the question...

In a discussion paper circulated to concerned parties on 2 December 1998, the Norwegian Ministry of Culture proposes that the public service broadcaster Norsk rikskringkasting (NRK) should be allowed greater freedom to enter into commercial activities, on condition that the public service programme profile "will not be commercialised" and that business activities are not cross-subsidised from license fee income. Revenues from such activities must be recirculated into strengthening programme production. Current legislation prohibits advertising in NRK transmissions, i.e., in the two nation-wide...

The new Bulgarian Law on Radio and Television, which had been the subject of presidential veto ( see IRIS 1998-9: 1, 10-11) was re-voted in accordance with the procedure provided for in the Constitution and was finally adopted by the Bulgarian Parliament. The Law was promulgated and published on 24 November in the State Gazette. No significant changes have been made to the text of the Law. One of the most disputed provisions, which stipulates the total prohibition of advertisements on the National Television during the prime time until a private national TV operator is licensed, also remained unchanged...

An important decision was made by the Chancery Division in the UK Courts for all agencies thinking of preparing commercials relying simply on production techniques. From now on they should be aware that third parties may be able to freely copy such commercials. In the cases of Norowzian v Arks Ltd and others the Plaintiff made a film of one man dancing to music. The film was then edited using a technique to create the illusion that the dancer performed physically impossible movements. The first Defendant used the idea to advertise the product of the second and third Defendant. Although the Defendant's...

In a judgement given on 15 October 1998, the Berlin Administrative Court (VG Berling) authorised the ProSieben Media AG by means of provisional legal protection to broadcast the Willy Bogner film "Fire, Ice, and Dynamite" ( Feuer, Eis und Dynamit) without having to indicate that it is an extended advertising programme. The film had already been the issue of two competition legislation decisions of the Federal Court (BGH: Judgement dated 6 July 1995 I ZR 58/93 and judgement dated 6 July 1995 I ZR 2/94). The BGH instructed the Willy Bogner Film GmbH to point out the particular advertising nature...