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On 21 March 2000, the Minister for Culture, Ms. Elsebeth Gerner, presented a draft concerning the broadcast of TV Services. In the following days the initiative was intensively discussed in the press as the draft presents controversial points of view. On 28 March 2000, the government parties, the Social Democratic Party and the Radical Party, entered into a political settlement with the Socialist People´s Party and the Centre Democrats to be in force for the period 1 January 2001 to 31 December 2004. The main points of the agreement concern the financing of public service programmes, TV advertising...

Advertising on television for literary works, the cinema, the press and distribution sector is at present prohibited by Article 8 of the Decree of 27 March 1992. This restriction was originally justified basically by the desire to protect certain media, and in particular the written press, from a migration of advertisers to television. Thus the prohibition as regards distribution was intended specifically to maintain the financial advantage enjoyed by the regional daily newspapers. It was also important to prevent the major groups in the sectors concerned from being the only ones able to have access...

The state secretary for Education, Culture and Science has answered the questions of members of the Lower Chamber of Parliament concerning the proposal for the Concession Act (IRIS 1999-8: 11). In the proposed Act the willingness to introduce restrictive measures concerning commercials that are aimed at children, is limited to the creation of a legal basis for possible further legislation and a prohibition on sponsoring children programs. The government thinks that a complete ban on commercial and public broadcasting organisations from broadcast commercials that are directed to minors, would be...

On 22 February 2000 the Italian Parliament finally reached an agreement and approved new provisions on access to the mass media with regard to political and electoral communication (Disposizioni per la parità di accesso ai mezzi di informazione durante le campagne elettorali e referendarie e per la comunicazione politica, Legge of 22 February 2000, no. 28, in Gazzetta Ufficiale 2000, 43). The scope of the Act, as defined in Article 1, ranges from political information to electoral campaigns and replaces several provisions laid down by the Elections Act (Disciplina delle campagne elettorali per...

The Conseil supérieur de l'audiovisuel (the regulatory body for the audiovisual sector in France - CSA) recently fined the public-sector channels France 2 and France 3 for failing to abide by Articles 8 and 9 of the Decree of 27 March 1992 that prohibit firstly advertising on television for beverages containing more than 1.2% alcohol and secondly surreptitious advertising. The latter is constituted by the presentation of goods, services or brand-names outside advertising breaks with a view to promoting them rather than to informing viewers, regardless of whether such promotion was deliberate or...