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According to Section 13.9 of the Bundesgesetz über den Österreichischen Rundfunk (Federal Act on the Austrian Broadcasting Corporation - ORF-Gesetz, ORF-G), advertising for radio programmes broadcast by Österreichische Rundfunk (Austrian Broadcasting CorporationORF) may not be shown on television channels operated by ORF, and vice versa, unless it concerns the contents of individual programmes. According to the Act, which entered into force on 1 January 2002, the ban on cross promotion is designed to prevent the distortion of competition between the public service broadcaster ORF on the one hand...

A study on the development of new advertising techniques and their regulatory implications was recently submitted to the European Commission. Prepared by Carat Crystal and Bird and Bird, the study was commissioned as part of the ongoing review of the "Television without Frontiers" Directive. In the report, a panorama of existing advertising techniques and their regulation is followed by a similar analysis of emerging advertising techniques. In the case of the latter, particular emphasis is placed on interactive, split-screen and virtual advertising. Devising a new regulatory framework or modifying...

In March 2002 the zákon o vysielaní a retransmisii (Act on Broadcasting and Retransmission of 2000) was amended by zákon c. 206/2002 (Act No. 206/2002), which came into force on 8 May 2002. The amendments mainly concern the legal status of the Council for Broadcasting and Retransmission as now being entitled to impose fines for breaches of provisions concerning programmes and commercials without a warning only in defined cases: "The Council can impose a fine without prior warning, if the obligation pursuant to Art. 16 letter c) (Breach of the rules covering elections), Art. 19 (Protection of human...

Following a major policy change of the Luxembourgish Government, decided on 25 January 2002, cable television stations in Luxembourg will be allowed to derive income from advertising in the near future. Until now, it had been the Government's policy to allow only the country's main broadcaster RTL Tele Lëtzebuerg to broadcast television advertisements. The terms and conditions of the local television stations' broadcasting permits prohibited advertising, even though the sponsoring of shows was allowed. In the past, this had led to discussions on how to differentiate between advertising and sponsorship....

Prior to the General Election held on 17 May 2002, the Broadcasting Commission of Ireland (BCI) published guidelines indicating the general approach to be adopted by independent broadcasters in their coverage of the election. The guidelines were in addition to the statutory provisions already in existence. The Radio and Television Act, 1988, requires all news to be reported in an objective and impartial manner without any expression of the broadcaster's own views. In addition, it requires the broadcast treatment of current affairs to be fair to all sides (section 9(1)). Party political broadcasts...