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A study on the development of new advertising techniques and their regulatory implications was recently submitted to the European Commission. Prepared by Carat Crystal and Bird and Bird, the study was commissioned as part of the ongoing review of the "Television without Frontiers" Directive. In the report, a panorama of existing advertising techniques and their regulation is followed by a similar analysis of emerging advertising techniques. In the case of the latter, particular emphasis is placed on interactive, split-screen and virtual advertising. Devising a new regulatory framework or modifying...

In March 2002 the zákon o vysielaní a retransmisii (Act on Broadcasting and Retransmission of 2000) was amended by zákon c. 206/2002 (Act No. 206/2002), which came into force on 8 May 2002. The amendments mainly concern the legal status of the Council for Broadcasting and Retransmission as now being entitled to impose fines for breaches of provisions concerning programmes and commercials without a warning only in defined cases: "The Council can impose a fine without prior warning, if the obligation pursuant to Art. 16 letter c) (Breach of the rules covering elections), Art. 19 (Protection of human...

Following a major policy change of the Luxembourgish Government, decided on 25 January 2002, cable television stations in Luxembourg will be allowed to derive income from advertising in the near future. Until now, it had been the Government's policy to allow only the country's main broadcaster RTL Tele Lëtzebuerg to broadcast television advertisements. The terms and conditions of the local television stations' broadcasting permits prohibited advertising, even though the sponsoring of shows was allowed. In the past, this had led to discussions on how to differentiate between advertising and sponsorship....

Prior to the General Election held on 17 May 2002, the Broadcasting Commission of Ireland (BCI) published guidelines indicating the general approach to be adopted by independent broadcasters in their coverage of the election. The guidelines were in addition to the statutory provisions already in existence. The Radio and Television Act, 1988, requires all news to be reported in an objective and impartial manner without any expression of the broadcaster's own views. In addition, it requires the broadcast treatment of current affairs to be fair to all sides (section 9(1)). Party political broadcasts...

On 14 June 2002, the Laki telemarkkinalain muuttamisesta (Act on the amendment of the Telecommunications Market Act), the Laki televisio- ja radiotoiminnasta annetun lain muuttamisesta (Act on the amendment of the Act on Television and Radio Operations), the Laki valtion televisio- ja radiorahastosta annetun lain muuttamisesta (Act on the amendment of the State Television and Radio Fund), the Laki Yleisradio Oy:stä annetun lain muuttamisesta (Act on the amendment of the Act on the Finnish Broadcasting Company) and the Laki viestintähallinnosta annetun lain muuttamisesta (Act on the amendment of...