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In late December 2004, the Government of Serbia adopted a Proposal of an Act on Advertising and passed it on to the Parliament to be adopted in an urgent procedure. The proposed text relies on a draft prepared by an expert group in 2001 (see IRIS 2002-2: 15), which was submitted to the former Government of Serbia in 2002 but was not deliberated on until autumn 2004. In September 2004, the new administration started working on the expert draft and produced the current text of the proposal. As far as the contents of the proposed text and its impact on the audiovisual sector is concerned, it should...

A report commissioned by the Minister for Communications on the effect of RTÉ's licence fee on other broadcasters and on the advertising market was published on 1 December 2004. The report examined the funding of public service and commercial broadcasting and the evolution of competition in advertising in Ireland and across the member states of the EU. Interviews were also conducted with people in various organizations. The report concluded that, while the licence fee could in theory give RTÉ an unfair advantage over commercial broadcasters by providing a financial cushion, it did not do so in...

On 1 January 2005, Act No 1437/2004 amending the Danish Broadcasting Act entered into force. The Act amends the provisions regarding political advertising in order to ensure accordance with the European Convention on Human Rights. Television advertising has been permitted in Denmark since 1986, with Article 76, Section 3 of the Broadcasting Act stating: "Advertisements for employers' organisations or trade unions or for religious movements or political parties are not allowed on television". However, Act No 439/2003 significantly expanded the scope of the prohibition as the wording "political parties"...

On 1 January 2005 the provisions of the Закон за здравето (Health Act) concerning direct and indirect advertising of alcoholic beverages in the electronic media came into force. The amended Article 55 reads as follows: “Article 55 (1) Direct advertising of alcoholic beverages is prohibited. (2) Indirect advertisements of alcoholic beverages and advertisements of wine and beer cannot: 1. be directed to persons below 18 years of age, as well as be transmitted in programmes or published in printed publications, designated for them; 2. use persons below 18 years of age as participants; 3. connect...

On 16 November 2004, the Autorità garante della concorrenza e del mercato (Italian Competition Authority ­ AGCM) issued a report on the situation of the Italian television and advertising markets. The aim of the report was to monitor the functioning of the market during a transition phase towards digital terrestrial broadcasting, where some of the previously existing limitations to horizontal and diagonal concentrations have been eliminated by the recent law on broadcasting (see IRIS 2004-6: 12). Firstly, AGCM has monitored the commercial behaviour of advertising agencies, with particular reference...