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A report commissioned by the Minister for Communications on the effect of RTÉ's licence fee on other broadcasters and on the advertising market was published on 1 December 2004. The report examined the funding of public service and commercial broadcasting and the evolution of competition in advertising in Ireland and across the member states of the EU. Interviews were also conducted with people in various organizations. The report concluded that, while the licence fee could in theory give RTÉ an unfair advantage over commercial broadcasters by providing a financial cushion, it did not do so in...

On 1 January 2005, Act No 1437/2004 amending the Danish Broadcasting Act entered into force. The Act amends the provisions regarding political advertising in order to ensure accordance with the European Convention on Human Rights. Television advertising has been permitted in Denmark since 1986, with Article 76, Section 3 of the Broadcasting Act stating: "Advertisements for employers' organisations or trade unions or for religious movements or political parties are not allowed on television". However, Act No 439/2003 significantly expanded the scope of the prohibition as the wording "political parties"...

On 1 January 2005 the provisions of the Закон за здравето (Health Act) concerning direct and indirect advertising of alcoholic beverages in the electronic media came into force. The amended Article 55 reads as follows: “Article 55 (1) Direct advertising of alcoholic beverages is prohibited. (2) Indirect advertisements of alcoholic beverages and advertisements of wine and beer cannot: 1. be directed to persons below 18 years of age, as well as be transmitted in programmes or published in printed publications, designated for them; 2. use persons below 18 years of age as participants; 3. connect...

On 16 November 2004, the Autorità garante della concorrenza e del mercato (Italian Competition Authority ­ AGCM) issued a report on the situation of the Italian television and advertising markets. The aim of the report was to monitor the functioning of the market during a transition phase towards digital terrestrial broadcasting, where some of the previously existing limitations to horizontal and diagonal concentrations have been eliminated by the recent law on broadcasting (see IRIS 2004-6: 12). Firstly, AGCM has monitored the commercial behaviour of advertising agencies, with particular reference...

Following a consultation initiated in July 2004, The UK Office of Communications (OFCOM) has announced amendments to Section 11 (8) of the Broadcast Television Advertising Standards Code. This sub-section deals with advertising of alcoholic beverages. Section 11 in general deals with "rules for a range of categories which can have implications for individuals or for society as a whole."The changes are justified as strengthening protection for under-18 year olds, i.e.," ...reducing the appeal of alcohol advertising to children and young teenagers." The new rules restrict adverts which connect alcohol...