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With the aim of implementing the Unfair Commercial Practices Directive (Directive 2005/29/EC) the Lithuanian Seimas (Parliament) amended the Lietuvos Respublikos reklamos įstatymas (Law on Advertising). The new law came into force on 1 February 2008. Principally, it was the provisions regarding misleading and comparative advertising that were amended. As the provisions of the Law on Advertising are applicable also to advertising in broadcasting, these amendments and additions are also relevant for the field of broadcasting. According to the new Law, advertising shall be considered as misleading...

An adjudication by the UK Advertising Standards Authority Council (Broadcast) has decided that a radio advertisement for Virgin Media Broadband did not infringe the British Code of Advertising Practice Radio Advertising Code, Section 3, concerning “Misleadingness”. A parallel adjudication by the Advertising Standards Authority Council (Non- broadcast) also cleared Virgin in respect of a national press advertisement headed “Truth, Lies and Broadband”. In total, 10 claims were the subject of the adjudication. However, most of the objections, made by both the general public and competitors (British...

In an opinion published on 8 February 2008, the audiovisual regulatory authority ( Conseil Supérieur de l’Audiovisuel - CSA) announced that it was toughening its position on the visibility of cigarette brand names during television broadcasts of motor sport competitions. As an exception to the general principle banning advertising of tobacco products set out in Article L. 3511-3 of the Public Health Code, “television channels may broadcast motor sport competitions that take place in countries where advertising for tobacco is permitted” (Art. L. 3511-5 of the Code). Previously it had been considered...

In a ruling of 4 October 2007, the Swiss Bundesverwaltungsgericht (Federal Administrative Court - BVG) decided that the words “ Depuis 1775 ” constituted advertising and therefore, as part of a trademark, should not appear in a reference to a sponsor (case no. A-563/2007). In autumn 2006, Publisuisse SA (a subsidiary of the Schweizerische Radio- und Fernsehgesellschaft – SRG) refused to allow the company Montres Breguet SA to continue to appear as a sponsor of its programmes using its logo and the words “ Montres Breguet – Depuis 1775 ”. The opinion that the reference to the company’s year of foundation...

The European Commission has officially requested Germany to submit information on national legislation restricting the supply of gambling services, the first step in an infringement procedure under Article 226 of the EC Treaty. The European Commission wishes to investigate the possible infringement of Articles 43, 49 and 56 of the Treaty. The Commission’s inquiry focuses on a number of provisions of the new Glücksspiel-Staatsvertrag (Inter-State Gambling Agreement), which entered into force on 1 January 2008 having been agreed by the Minister-Presidents of the Bundesländer in December 2006. Under...