Search results : 1513

On 1 September 2007 the Rules of Implementation of the Requirements on Broadcasting Advertising and Sponsorship came into force. These Rules were adopted on 1 August 2007 by decision of the Lietuvos radijo ir televizijos komisija (Radio and Television Commission of Lithuania - RTCL). The Rules were prepared following the requirements on the implementation of the Law on Provisions of Information to the Public, which only determined the general provisions for the broadcasting of advertisements and sponsors’ announcements. Whereas the Law did not clearly specify the implementation of the above-mentioned...

The UK Advertising Standards Authority has prohibited the display of two posters advertising the film “Shoot Em Up”. This followed 55 complaints, objecting on a number of grounds including that: the posters (a) glorified and glamorised gun crime; (b) were insensitive to the families of victims of gun crimes; (c) were offensive and unduly threatening; and (d) were capable of causing distress to children. The ASA considered the matter under various Clauses of the Code on Advertising Practice (2.2; 5.1; 5.2; 9.1; 11.1). Two posters were held to be glamorising guns - as opposed to simply reflecting...

Call TV programmes - programmes where viewers are invited to phone in or send SMS messages at premium rates in order win hypothetical prizes - have been under the scrutiny of the Conseil Supérieur de l’Audiovisuel (audiovisual regulatory authority - CSA) for several months. In 2002 the CSA adopted a recommendation establishing rules for calls at premium rates, which were authorised if they were “occasional and discrete” and if they were an extension of a programme being broadcast at that point in time. Call TV operates according to a different model, however, since the calls at premium rates are...

The Rada pro rozhlasové a televizní vysílání (Council for Radio and Television Broadcasting), the Czech Republic’s broadcasting regulator, is also responsible for regulating radio and television advertising. This responsibility is laid down both in the Broadcasting Act and the Advertising Regulation Act, which prohibits misleading advertising. In the past, the Council has imposed fines on several occasions for misleading advertising. The Czech parliament is currently debating an amendment to the Consumer Protection Act. The purpose of this amendment, which also involves an amendment to the Advertising...

The agreement on Switzerland’s participation in the MEDIA programme, concluded on 26 October 2004 between Switzerland and the European Union (EU) as part of the second round of bilateral negotiations, reached the end of its term on 31 December 2006 (see IRIS 2006-5: 9). Further to the negotiations launched in March 2007, the Swiss Confederation and the EU signed, on 11 October 2007, the renewal of this agreement so that Switzerland would be able to participate fully in the 2007 MEDIA programme. The text of the new agreement is only very slightly different to that of the agreement concluded in 2004....