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IRIS 2008-2:1/22 [HU] Concept for Media Legislation Published

In early January 2008 the Commissioner for Audiovisual Media Regulation published a general concept paper for a new media legislation. The publication of the document was preceded by the elaboration of a National Audiovisual Media Strategy in the summer of 2007. Following the publication of the draft strategy a public consultation took place. During this consultation the Commissioner for Audiovisual Media Regulation received 67 observations on approximately 650 pages in total. The concept paper, now published, summarises the legislative implications of the National Audiovisual Media Strategy by...

IRIS 2008-2:1/17 [FR] An End to Advertising on Public Channels

At a press conference on 8 January 2008, the French President, Nicolas Sarkozy, made an announcement that received great attention, when he said that he was considering bringing an end to all advertising on the public channels (France 2, France 3, France 4 and France 5). His comment was that “if the public-service channels operate according to the same criteria, the same demands and the same logic as the private channels, then there is no point in having a public service”. The public-service channels are financed by a licence fee (EUR 116 per household in mainland France in 2007) and advertising....

IRIS 2008-1:1/28 [SK] New Standards of Internet Advertising

The Association of Internet Media in the Slovak Republic (AIM) have adopted a document on Internet Advertising Standards ( Odporúčania pre internetovú reklamu ( Standards )) that was created on the basis of existing standards and the recommendation of the Interactive Advertising Bureau (IAB). It will enter into force on 1 January 2008. The members of the AIM are the biggest internet service providers in the Slovak Republic. The main purpose of this document is to avoid negative reactions from those receiving internet advertising concerning, for example intrusive advertising formats, the high frequency...

IRIS 2008-1:1/24 [RO] Amendment to CAN Decision on the Regulation of Audiovisual Content

In its Decision No. 762 of 11 September 2007, the Consiliul Naţional al Audiovizualului (National Audiovisual Council - CNA), the Romanian regulator for the electronic media, adopted amendments to the Regulatory Code for Audiovisual Content (for information on the previous amendment, see IRIS 2007-4: 19). According to the changes, it is prohibited in advertising and teleshopping to show doctors or doctors’ practices where their identity is mentioned or is recognisable (section 109(3)). Section II of Decision No. 194/2007 (published in the Romanian Official Gazette, Part 1, No. 152 of 2 March 2007)...

IRIS 2008-1:1/21 [LT] Rules of Implementation of the Requirements on Broadcasting Advertising and Sponsorship Adopted

On 1 September 2007 the Rules of Implementation of the Requirements on Broadcasting Advertising and Sponsorship came into force. These Rules were adopted on 1 August 2007 by decision of the Lietuvos radijo ir televizijos komisija (Radio and Television Commission of Lithuania - RTCL). The Rules were prepared following the requirements on the implementation of the Law on Provisions of Information to the Public, which only determined the general provisions for the broadcasting of advertisements and sponsors’ announcements. Whereas the Law did not clearly specify the implementation of the above-mentioned...