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The issue of political advertising on radio and television arose again in 2007. The Broadcasting Commission of Ireland (BCI) instructed commercial stations to cease broadcasting an advertisement for Trócaire, the official overseas development agency of the Catholic Church in Ireland, on the grounds that it contravened Section 10(3) of The Radio and Television Act 1988, which prohibits advertising “directed towards a religious or political end” (seeIRIS 2004-8: 11, IRIS 2003-2: 11, IRIS 2001-7: 9 and IRIS 2004-3: 10). The core issue was a reference in the advertisement to an online petition that...

Ofcom, the UK communications regulator, has proposed changes in the rules relating to the distribution of television advertising. These reflect the provisions in the new Audiovisual Media Services Directive (see IRIS 2008-1: 5). Currently, the rules applied to most TV channels reflect those in the Television Without Frontiers Directive and limit advertising to no more than an average of nine minutes per hour plus three minutes for teleshopping, with no more than 12 minutes advertising in each hour. There must be a break of 20 minutes between advertising slots, which must be taken during natural...

On 12 March 2008, the House of Lords announced its decision, upholding the view of the Broadcast Advertising Clearance Centre (now “Clearcast”), that an advertisement submitted on behalf of Animal Defenders International for broadcast clearance would infringe Section 321(2) of the Communications Act 2003, i.e. the prohibition on political advertising. There was no disagreement that the content of the advertisement was inoffensive. It was intended as part of a campaign, entitled "My Mate's a Primate", which sought to draw the public’s attention to the exploitative (in ADI’s eyes) use of primates...

As was previously announced (see IRIS 2008-4: 14), the Commission on a new model of public television instituted by Nicolas Sarkozy and chaired by MP Jean-François Copé submitted an interim report – called a “method report” – on 16 April 2008. Mr Copé stated that both the work involved and the purpose of the commission’s work “was much wider that merely the issues of abolishing advertising and financing”; in fact it involved “inventing a new model for public service television for the twenty-first century, covering its development, its content and its governance”. Recalling the topics of the commission’s...

The Bureau de Vérification de la Publicité (BVP) is the self-disciplinary body of the French advertising industry. Its purpose is to “take action in favour of advertising that is honest, truthful and healthy, in the interests of the advertising profession, consumers and the public”, and its members are professionals in advertising. The BVP lays down ethical guidelines with self-disciplinary rules so that advertising sets a good example, beyond the mere application of whatever legislation may already apply. In ensures that these ethical rules are taken into account on a day-to-day basis, more particularly...