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The amended self-regulation document of advertisers passed the Slovenska oglasevalska zbornica (Slovenian Advertising Chamber - SOZ) on 19 March 2009. The Article titled “Children and Minors” has been transposed to the section “Special Rules” and some substantial changes have been made; the provision has been expanded in accordance with the new media and information and communication technology related risks, and the age limit was lowered. In the first two paragraphs of Article 18 of the Code it is claimed that it is foremost the responsibility of parents or guardians to protect children against...

The Norwegian ban on political advertising on TV will be upheld. This was made clear by the Norwegian Government in an announcement of 11 March 2009, where the Government also stated that it did not intend to appeal the European Court of Human Right’s (ECHR) judgment in the case of TV Vest AS and Rogaland Pensjonistparti v. Norway (see IRIS 2009-3: 2) to the Court’s Grand Chamber. Instead, the Government proposes changes to the remit of the Norsk rikskringkasting AS (Norwegian public service broadcaster - NRK) that should allow access for small political parties to the TV media. In its ruling,...

The UK culture secretary has now announced, after a consultation exercise, how the Government intends to proceed on key broadcasting policies set out in the Audiovisual Media Services Directive. The most controversial policy is in relation to product placement, currently banned in any UK-made programmes. Broadcasters argued that allowing product placement would provide a new source of revenue, but consumer and viewer groups claimed that it would blur the distinction between advertising and editorial content and undermine the trust that viewers have in the integrity of UK-made programming. The...

It will be recalled that the producers of the hit film “The Chorus” ( “Les choristes” ) brought a case against half a dozen major advertisers (Voyages-sncf.com, AOL France, Neuf Cegetel, Telecom Italia, etc) who were advertising on peer-to-peer sites alongside links giving access to the unlawful downloading of the film (see IRIS 2006-8: 14). The film’s producers had brought them to court, rather than the actual peer-to-peer sites, the advertising agencies or the Internet access providers (IAPs), on the grounds that the advertisers were promoting the unlawful availability of a cinematographic work...

A number of Czech television channels have recently broadcast several unusual commercial inserts. Immediately before the commercial separator was shown, the logo of a sponsor appeared, identified as the sponsor of the commercial separator. The Broadcasting Council considered this to be a breach of the provisions of the Broadcasting Act on the separation of advertising and programme material. Advertising must be clearly identifiable and separated from other programme elements by optical means on television and acoustic means on radio. Sponsorship, on the other hand, is the contribution of a natural...