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The GIM market research institute has published a study entitled “Transparenz-Check” (transparency check), commissioned by the Direktorenkonferenz der Landesmedienanstalten (Conference of State Media Authority Directors – DLM). Based on an online representative survey, the study investigates social media users’ ability to identify commercial content and the importance of labelling commonly used on popular platforms. It clearly shows that, for half of those who responded, clear labelling is the most important factor in their ability to recognise advertising. People who are...

The Vlaamse Regulator voor de Media (Flemish Regulator for the Media — VRM) released its annual report on media concentration in Flanders (the Dutch-speaking area of Belgium) in November 2022. The report first discusses the media sector generally. The most important finding regarding the television sector is that the traditional role of broadcasters as content aggregators and curators is increasingly under pressure in a modern media landscape where media is consumed both in a linear and non-linear way. It points to service distributors and international actors who act increasingly as...

The national media regulator, the Audiovisual Council of Moldova (CA), has sanctioned the television station "REN Moldova" with six fines totaling 30,000 Moldovan Lei (about EUR 1,500) and a public warning. The violations were found by the CA during the monitoring of the programming of REN Moldova between 9 and 15 January 2023. They related to the non-compliant placement of advertising in the main “Evening News” bulletin, as well as the failure to indicate the sources of images in the news that had not been produced by the broadcaster itself, and an absence of a link...

The board of the Italian Communications Authority (AGCOM) has agreed, unanimously, to fine Meta Platforms (Meta, which owns Facebook, Instagram, and WhatsApp) EUR 750,000 for the infringement of the gambling advertising prohibition introduced by the "Dignity decree". This is the first fine given by AGCOM to a social media platform (last August, AGCOM adopted its first sanction against the video sharing platform "YouTube", see Iris 2022-8/4). The Authority considered that Meta had conducted a clear infringement of the Italian Law prohibiting the diffusion of advertising...

On 22 November 2022, the Vlaamse Regulator voor de Media (Flemish Media Regulator — VRM) issued, for the first time, warnings to influencers for violating the rules on commercial communication under the Flemish Media Decree (Article 53). With the transposition, in 2021, of the revised Audiovisual Media Services Directive into the Flemish Media Decree, channels and profiles on platform services such as YouTube, Instagram and Tiktok can be considered audiovisual media services or broadcasting services (as per Article 2, 26° of the Flemish Media Decree). This means that content creators,...