Search results : 1507

The UK Department for Culture, Media and Sport is consulting on a change to advertising rules to permit product placement on television; it has stated that it “is currently minded to permit product placement on UK television, subject to safeguards”. It is however concerned about potential health issues related to the promotion of particular types of product. The current position is that product placement is prohibited by the requirements in the Ofcom Broadcasting Code that “no undue prominence may be given in any programme to a product or service” (rule 10.4) and that “product placement is prohibited”...

The proposal for a Spanish Audiovisual Act was approved on 16 October 2009 by the Spanish government. If signed into law, the bill will revoke fourteen standards and regulations related to the radio, television and telecommunications industries. Among others, these include the acts that have regulated private commercial channels and the local television channels of the Spanish autonomous communities from 1988 and 1983 respectively. Composed of sixty articles, the most important aspects of this bill are the following: - The new law tries to provide added protection for minors. It forbids the broadcasting...

On 30 October 2009, the Minister-Presidents of the Länder signed the 13. Rundfunkänderungsstaatsvertrag (13th amendment to the Inter-State Broadcasting Agreement - RÄStV ). The primary reason for adopting the 13th RÄStV is to transpose the Audiovisual Media Services Directive 2007/65/EC into German law. In particular, product placement is allowed in certain cases for the first time (see IRIS 2009-6:9). Public service broadcasters are permitted to use product placement "during cinema films, television films and series, sports broadcasts and light entertainment programmes, which were not commissioned...

On 14 October 2009, the Belgian Jury voor Ethische Praktijken inzake Reclame (Jury for Ethical Practices Concerning Advertising) issued a decision on a complaint, lodged by a member of the public, against the Flemish public broadcasting corporation VRT. The Jury for Ethical Practices Concerning Advertising is the self-disciplinary authority of the advertising and marketing sector in Belgium. It examines the compliance of advertisements with self-disciplinary advertising codes, such as the International Chamber of Commerce’s International Code of Advertising Practice, either after a complaint by...

The main regulatory framework for broadcasting is the Law on Radio and Television Broadcasting N. 7(I)/1998 (see IRIS 2001-1/13) as amended up to 2009. The Law amended and consolidated the Laws N. 120/1990 and N. 29(I)/1992 on radio and television respectively. Its main objectives are to allow the establishment and operation of private commercial broadcasters; to ensure the editorial and creative independence of professionals in the broadcast media and to set requirements for safeguarding media pluralism. The most significant provision of the Law is the establishment of the Radio Television Authority,...