Search results : 1524

Product placement has been authorised in the French-speaking Community of Belgium since 19 December 2009, in compliance with Article 21 of the Coordinated Decree of 26 March 2009 on audiovisual media services. By totally banning product placement in news broadcasts and children’s programmes, the legislator has in fact gone further than is required by the AVMS Directive, but the amendment is significant nonetheless: in all other types of programme, the placement of accessories is authorised, whereas product placement stricto sensu (i.e., in return for payment) is only accepted in cinematographic...

At the end of 2009, the Vlaamse Regulator voor de Media (Flemish Regulator for the Media) issued several decisions regarding audiovisual commercial communications. Two of them will be addressed below. In a decision of 23 November 2009 the Flemish Regulator imposed on MTV Networks Belgium a fine amounting to EUR 2,500 for multiple breaches of the regulation on teleshopping. The Regulator considered three programmes (‘Hot or Not’, ‘Your Take Ringtone Chart’ and ‘Your Take’) to be teleshopping programmes. According to Article 82, §1 (1) of the Flemish Media Decree 2009, these programmes have to be...

At the end of 2009, the Bundeskanzleramt (Federal Chancellery) published for debate an extensive draft amendment to Austrian broadcasting laws. The consultation procedure has since been completed, so the Federal Government can now consider the opinions that have been submitted as it draws up a Government bill. The organisation and remit of the Kommunikationsbehörde Austria (Austrian communications authority - KommAustria) are the subject of significant changes. In future, KommAustria will not be subject to directives and will take the form of a collegiate authority. Its role will be extended to...

On 27 December 2009 President Dmitry Medvedev signed the Federal Statute of the Russian Federation “On Amending Federal Statute on State Support for Cinematography of the Russian Federation” ("О внесении изменений в Федеральный закон «О государственной поддержке кинематографии Российской Федерации»") adopted by the State Duma on 23 December 2009. It enters into force on 1 May 2010. The Act makes important changes to the Federal Statute of 22 August 1996 (No. 126-FZ) (see IRIS 1999-2: 11). It introduces an obligatory system of collection of data regarding film exhibition in Russia by establishing...

On 15 December 2009 the National Broadcasting Council adopted an amendment to its Regulation of 3 June 2004 concerning principles of advertising and teleshopping in radio and television programme services. The amendment aims to limit the practice of excessively increasing the volume, as well as the violent, abrupt change of sound levels during radio and television advertising and teleshopping spots in comparison to the programmes preceding the advertising break. Such occurrences infringe the comfort of the reception of programme services by the public and are the reason for many complaints by television...