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On 10 November 2009, Act no. 333/2009, amending Audiovisual Act no. 504/2002, was promulgated by the President. This enacts the Ordonanţa de Urgenţă nr. 181/2008 (Emergency Government Decree no. 181/2008, OUG 181/2008) which modified the Legea Audiovizualului nr. 504/2002 (Audiovisual Law 504/2002) (see IRIS 2009-3: 18). The amendments aim at implementing Directive 2007/65/EC into Romanian law (see IRIS 2009-2: 17 and IRIS 2009-3: 18) and set up the general framework inter alia for introducing digital radio and TV services for the public. On the one hand the amended Act relaxes the rules on advertisement,...

The Broadcasting Commission of Ireland (BCI) was required by the Broadcasting Act 2001 to draft and review every three years a Children’s Advertising Code. The resulting code came into operation in January 2005 and was reviewed in 2008. In July 2009, BCI published a “Statement of Outcomes”, which documents the process used in undertaking the statutory review and details the BCI’s decisions regarding those parts of the Code that will not be revised and those parts that may be subject to revision following further consultation in 2009 and 2010. The rules contained in the 2005 Code were set out under...

In September 2009, shortly before its demise and the setting up of the new Broadcasting Authority of Ireland (BAI), the Broadcasting Commission of Ireland (BCI) published rules on advertising and teleshopping daily and hourly limits. Such rules had been in operation for many years and were enforced via BCI’s contracts with its licensed broadcasters. BCI was required to draft such rules under s.19(3) of the Broadcasting Act 2001. In publishing the rules in September 2009, BCI, according to its Chairman, was simply formalising long standing practice and bringing to a conclusion BCI’s responsibility...

The UK Department for Culture, Media and Sport is consulting on a change to advertising rules to permit product placement on television; it has stated that it “is currently minded to permit product placement on UK television, subject to safeguards”. It is however concerned about potential health issues related to the promotion of particular types of product. The current position is that product placement is prohibited by the requirements in the Ofcom Broadcasting Code that “no undue prominence may be given in any programme to a product or service” (rule 10.4) and that “product placement is prohibited”...

The proposal for a Spanish Audiovisual Act was approved on 16 October 2009 by the Spanish government. If signed into law, the bill will revoke fourteen standards and regulations related to the radio, television and telecommunications industries. Among others, these include the acts that have regulated private commercial channels and the local television channels of the Spanish autonomous communities from 1988 and 1983 respectively. Composed of sixty articles, the most important aspects of this bill are the following: - The new law tries to provide added protection for minors. It forbids the broadcasting...