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On 17 December 2009, the Italian Government issued a draft legislative decree for the implementation of Directive 2007/65/EC on Audiovisual Media Services (AVMSD). The legal basis for the decree is contained in the Legge comunitaria 2008, the annual statute enacted by the Italian Parliament to bring national law into line with EU law. The legislature afforded the Italian Government wide latitude in transposing the AVMSD, as the Parliament restrained itself to opting in favour of product placement. The Government, in turn, has taken advantage of the leeway granted by the Italian legislature, as...

Ofcom, the UK communications regulator, has announced after consultation the arrangements to be made for regulating video on demand services under the Audiovisual Media Services Directive and implementing the requirements of the UK Audiovisual Media Services Regulations 2009 (see IRIS 2010-1: 1/24). In earlier consultation the UK Government had made it clear that it intended to limit the scope of UK regulation to the narrow range of services falling within the scope of the AVMS Directive and only to include services which include programmes similar to those available on television broadcast services....

A Memorandum of Understanding on mutual co-operation and exchange of information between the Czech Council for Radio and TV Broadcasting, the Hungarian National Radio and TV Commission, the Polish National Broadcasting Council, the Romanian National Audiovisual Council, the Serbian Republic Broadcasting Agency and the Slovak Council for Broadcasting and Retransmission was signed on 10 December 2009 in Prague. Each signatory shall prepare a brief summary of the relevant legislation in the respective country for the regulation of the content of and advertising in TV and radio broadcasts. The purpose...

On 18 December 2009 the National Assembly adopted at its first reading the Law on amendment and supplementation of the Radio and Television Act (Draft Law). The main aim of which is to implement the provisions of Directive 2007/65/EC. The following is a summary of the main changes introduced by the Draft Law. 1. The Draft Law replaces the current regulations on radio and TV activities by a new framework for the provision of audiovisual media and radio services, and also extends the regulation to audiovisual media services on demand. The latter are subject to the notification regime. The providers...

The new Flemish Media Decree of 27 March 2009, which entered into force on 1 September 2009, allows product placement in the programmes and under the conditions stipulated in the Audiovisual Media Services Directive (Articles 98-101). Unlike the Directive, the Flemish Decree stipulates that only in programmes produced or commissioned by the media service provider itself or a company affiliated to it must viewers be clearly informed about product placement (Article 100 §1, 4). With this goal in mind, all Flemish broadcasting organisations have been using the same logo with regard to the appearance...