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IRIS 2010-2:1/29 [PL] New Regulation on the Limitation of the Loudness of Advertising

On 15 December 2009 the National Broadcasting Council adopted an amendment to its Regulation of 3 June 2004 concerning principles of advertising and teleshopping in radio and television programme services. The amendment aims to limit the practice of excessively increasing the volume, as well as the violent, abrupt change of sound levels during radio and television advertising and teleshopping spots in comparison to the programmes preceding the advertising break. Such occurrences infringe the comfort of the reception of programme services by the public and are the reason for many complaints by television...

IRIS 2010-2:1/28 [MT] Draft Law to Transpose the AVMS Directive

The year 2009 has been a fruitful year for legislation in the broadcasting scene in Malta. Earlier on in the year, Parliament enacted a law to empower the Maltese Broadcasting Authority to license radio and television satellite services. Currently, the House of Representatives is discussing a Bill to amend the Broadcasting Act to transpose the Audiovisual Media Services Directive (AVMS), whilst another Bill has been drawn up - though it has not yet been published - intended, inter alia, to regulate general interest objectives in Maltese Broadcasting Law. The Audiovisual Media Services Directive...

IRIS 2010-2:1/25 [IT] Draft Decree Implementing the Audiovisual Media Services Directive

On 17 December 2009, the Italian Government issued a draft legislative decree for the implementation of Directive 2007/65/EC on Audiovisual Media Services (AVMSD). The legal basis for the decree is contained in the Legge comunitaria 2008, the annual statute enacted by the Italian Parliament to bring national law into line with EU law. The legislature afforded the Italian Government wide latitude in transposing the AVMSD, as the Parliament restrained itself to opting in favour of product placement. The Government, in turn, has taken advantage of the leeway granted by the Italian legislature, as...

IRIS 2010-2:1/21 [GB] Regulator Announces Arrangements for the Regulation of Video on Demand Services

Ofcom, the UK communications regulator, has announced after consultation the arrangements to be made for regulating video on demand services under the Audiovisual Media Services Directive and implementing the requirements of the UK Audiovisual Media Services Regulations 2009 (see IRIS 2010-1: 1/24). In earlier consultation the UK Government had made it clear that it intended to limit the scope of UK regulation to the narrow range of services falling within the scope of the AVMS Directive and only to include services which include programmes similar to those available on television broadcast services....

IRIS 2010-2:1/8 [CZ] MoU between Regulatory Bodies

A Memorandum of Understanding on mutual co-operation and exchange of information between the Czech Council for Radio and TV Broadcasting, the Hungarian National Radio and TV Commission, the Polish National Broadcasting Council, the Romanian National Audiovisual Council, the Serbian Republic Broadcasting Agency and the Slovak Council for Broadcasting and Retransmission was signed on 10 December 2009 in Prague. Each signatory shall prepare a brief summary of the relevant legislation in the respective country for the regulation of the content of and advertising in TV and radio broadcasts. The purpose...