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On 15 December 2009 the latest amendment (No. 498/2009 Coll.) of the Act No. 308/2000 Coll. on Broadcasting and Retransmission (hereinafter referred to as “the Act”) came into effect. This amendment transposes the Directive 2007/65/EC (hereinafter referred to as “the Directive”) into the Slovak legal system. Several important changes have been brought about by this transposition. The scope of regulation of the Act has become broader according to the Directive criteria. The present legal regulation is based on technological neutrality and covers audiovisual media services regardless of the technology...

On 18 March 2010 the Swedish government presented a bill for inter alia a new Radio- och TV-lagen (Radio and Television Act - RTL). The new RTL is intended to implement the Audiovisual Media Services Directive 2007/65/EC, which amended Directive 89/552ECC. The new RTL is proposed to enter into force on 1 August 2010. The bill includes among others the following: Under the new RTL it will be easier for broadcasters to place sponsoring messages and advertisements during TV programmes. For instance, the general rule that advertisements should be placed between programmes has been abolished. However,...

The Council of the Serbian Broadcasting Agency (SBA) has, in late 2009, announced that, starting from 1 January 2010, it shall establish permanent monitoring of TV programmes in order to determine the breaches of the provisions of the 2005 Law on Advertising that refer to TV advertising and sponsoring and to apply this statute rigorously. On 5 March 2010 the SBA published the results of its monitoring carried out in January and February 2010, finding that all monitored broadcasters breached the law more than once. As a result, it has filed a misdemeanour report with the competent Misdemeanour Court...

The Association for Television On-Demand (ATVOD) is now been formally “designated” as the co-regulator for UK Video on Demand (VOD) services. Formerly, it was an industry association. ATVOD has been restructured, “to ensure independence from the industry’s commercial interests and to make sure that protection of the public is its top priority.” It will have a board comprising five independent members and four industry members, from BSkyB, BT, Virgin Media and Five, to provide a “general industry perspective”. Regulation of these services is a requirement of the EU's Audiovisual Media Services Directive...

The Advertising Standards Authority, the self-regulatory body to which regulation of advertising content is delegated by the UK communications regulator Ofcom, has not upheld 939 complaints about a government advertisement on the effects of climate change. It did not consider the question of whether the advertisement broke the rules prohibiting political advertising, as this is a matter for Ofcom itself, and did uphold in part complaints about associated newspaper advertisements. The television advertisement for the Government’s ‘Act on Co2’ campaign showed a young girl being read a bedtime story...