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On 3 May 2011 the Consiliul Naţional al Audiovizualului (National Council for Electronic Media - CNA) issued Instruction No. 1 concerning the broadcasting of non-commercial messages. The Audiovisual Code (see IRIS 2010-9/34, IRIS 2011-4/31 and IRIS 2011-5/38), adopted by CNA-Decision no. 220/2011, allows in Section 10 the broadcasting of non-commercial messages, which are not included in the legal maximum time of advertising (8 minutes/hour for public stations, 12 minutes/hour for commercial stations). This exclusion from the advertising time applies only to three categories of messages mentioned...

The Autorità per le garanzie nelle comunicazioni (the Italian National Communications Authority - AGCOM) has published a number of press releases and official statements stating the conditions that the media need to follow in order to preserve media pluralism. Italy is currently in the throes of elections, as the provincial and municipal elections were held on the 15 and 16 of May, while a Referendum on four matters will also take place on the 12 and 13 of June. AGCOM recalls that equal treatment (par condicio) is mandatory in the run-up to an election. This applies to TV, radio and newspapers...

The Broadcasting Authority of Ireland (BAI) has published a revised General Commercial Communications Code and a revised Children’s Commercial Communications Code. The two revised Codes came into effect on Monday, 2 May 2011. The codes replace the BCI General Advertising Code and the BCI Children’s Code respectively (see IRIS 2010-1/30). The codes update the standards that must be met by radio and television advertising, sponsorship, product placement and other forms of commercial communications broadcast within the jurisdiction of the Republic of Ireland. The new codes give legal effect to the...

The Communications Act 2003 prohibits political advertising on television or radio; this includes advertising which attempts to influence public opinion on a matter of public controversy or to promote the interests of a party or a group organised for political ends. An advertisement had been placed on seven radio stations by the Office of the First Minister and the Deputy First Minister in Northern Ireland relating to the Hillsborough Castle Agreement. The Agreement allowed the devolution of policing and justice functions to the Northern Ireland Executive. The advertisement featured the First Minister...

The Conseil Supérieur de l'Audiovisuel (audiovisual regulatory body - CSA) received an application from a television channel on the admissibility of referrals to the pages dedicated to its programmes on a number of social network sites under the regulations on advertising. Indeed happens frequently that a television channel or radio station refers viewers or listeners to the pages devoted to its programmes on a number of social networks including Facebook, or invites them to react on the Twitter social network. In a decision adopted on 12 April but not made public until 27 May, the CSA replied...