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IRIS 2011-10:1/31 [IT] AGCOM Evaluation of Media Pluralism in the Integrated Communications System (SIC)

Pursuant to Article 43 of the Italian Audiovisual and Radio Media Services Code (Legislative Decree no. 177/2005, as amended in 2010 when the AVMS Directive was implemented into Italian legislation, see IRIS 2010-2/25 and IRIS 2010-4/31), which, in view of the value of competition and pluralism in the broadcasting sector, prohibits achieving and maintaining dominant positions, the Autorità per le garanzie nelle comunicazioni (Italian Communications Authority - AGCOM), periodically conducts a specific analysis in order to estimate the resources included in the so-called “SIC” (Sistema Integrato...

IRIS 2011-10:1/30 [IT] AGCOM Launches a Public Consultation on Measures to Protect Pluralism in Digital Terrestrial Broadcasting

On 22 July 2011, by approving Deliberation no. 427/11/CONS, the Italian Communications Authority (AGCOM) launched a public consultation on the protection of media pluralism in the digital terrestrial broadcasting market. Remedies for the protection of pluralism were first set up by Deliberation no. 136/05/CONS (see IRIS 2005-5/19), and then revised by Deliberation no. 70/11/CONS (see IRIS 2011-8/30), in accordance with a revision clause contained in the first Deliberation. In particular, Deliberation no. 70/11/CONS repealed Article 1, paragraph 1, lett. b) no. 1 of Deliberation no. 136/05/CONS,...

IRIS 2011-10:1/22 [GE] Broadcasting Act Amended

A number of important amendments were recently introduced into the Statute of Georgia “On Broadcasting” of 23 December 2004 (see IRIS 2005-7/24). The first set of changes was adopted by parliament on 8 April 2011 and promulgated on 2 May 2011 (Statute No. 4525). Article 37 of the broadcasting law is amended to prohibit a broadcasting license from being held by a legal entity registered in an off-shore zone, and/or a legal entity, whose share/stock is directly or indirectly owned by a person registered in an off-shore zone. The Statute also adds Article 37-1 that obliges applicants for a license...

IRIS 2011-10:1/20 [GB] Visual Reference to Skype May Constitute Product Placement

The UK communications regulator, Ofcom, has decided that a continuous visual reference to Skype during an interview may constitute product placement. Sky News broadcast an interview via a video call in its coverage of the Utoya Island massacre in Norway. Whenever the interviewee was shown full-screen, the words ‘VIA SKYPE’ were shown almost continuously in a caption in the top right-hand corner. There was no product placement agreement with Skype, and Ofcom was concerned that this amounted to giving undue prominence in a programme to a product, service or trade mark, which is prohibited by the...

IRIS 2011-10:1/19 [FR] CSA Equalises Sound Intensity of Programmes and Advertising on Television

The intensity of the sound of commercials has been a recurrent source of complaints from viewers to the audiovisual regulatory body (Conseil Supérieur de l’Audiovisuel - CSA) for more than ten years (an average of three complaints each week), and the legislator and the regulatory authority have now taken the matter in hand. Article 177 of Act No. 2010-788 of 12 July 2010, Article 14 of Decree No. 92-280 of 27 March 1992 (as amended), and Article 27 of the Act of 30 September 1986 (as amended) require channels to observe an even volume of sound for both television programmes and commercial breaks,...