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On 6 October 2011 the Stockholm City Court delivered a judgment on unfair marketing practices relating to an offer presented in a TV commercial. In 2010 Sova AB, a Swedish furniture company, had advertised its beds in TV commercials, which amongst others, included the written promotional message “All your money back if it rains on midsummer’s eve”. In connection with this message an asterisk was given referring to an additional text stating further conditions about the offer. This additional text appeared only for a few seconds and in very small text at the bottom of the screen. The Consumer Ombudsman...

Following a case of advertising give-aways distributed to cinema audiences at the national release of a children’s film, the Norwegian Consumer Ombudsman has, in interviews with the media, renewed her call for a ban on advertising in connection with film screenings to young audiences. At the national release (99 screens on 28 August 2011) of Coming Home (Til siste hinder), a girls-and-horses epic classified as “suitable for all ages” by the Norwegian Media Authority, the publishers of a magazine/member’s club targeting “horse-loving girls” had bags of advertising matter placed in the cinema seats....

The BBC Trust’s Editorial Standards Committee has found that fifteen programmes broadcast on BBC World News breached its editorial and/or sponsorship guidelines. BBC World News is the commercial channel available across Europe and much of the world; unlike the BBC’s domestic services, it carries advertising. All the programmes involved had been acquired by the BBC at no or minimal cost from independent producers. They included Taking the Credit, on carbon trading, which had been funded by Envirotrade; this amounted to sponsorship, which is prohibited for news and current affairs. Other programmes...

The Council of Ministers approved on 11 November 2011 a Royal Decree clearing the Regulation developing the Spanish General Law on Audiovisual Communications (see IRIS 2010-4/21) regarding television advertising and the provision of legal certainty to the sector. The new Regulation develops some elements of the abovementioned Spanish Law on TV advertising that were not sufficiently clear in the General Law, such as those related to the calculation of the 12 minutes of permitted advertising per hour or the maximum number of advertising breaks per programme. The new Regulation clearly defines the...

In November 2011, the Council for Electronic Media (CEM) issued a report on the monitoring of the pre-election campaign in Bulgaria for the election of the president and vice-president as well as of mayors and municipal councilors. The CEM has considered 19 television programmes, four of which pertain to the National Television Broadcaster (BNT). The overall review of the results indicates the following forms of political propaganda presented in television programmes: videos, chronicles, debates, discussions, interviews, addresses, business cards, reports and messages. The CEM has made the following...