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On 31 December 2011 at 20:20h, the film “Ratatouille” was broadcast on VTM, a Flemish commercial broadcaster. This movie was interrupted three times for advertising breaks. Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM) received a complaint. According to the plaintiff, this movie could not be interrupted by advertising because it is a children’s programme (Article 80 (2) Mediadecreet (Flemish Broadcasting Act)). However, VRM judged that this Article was not violated. The general rule about the interruption of programmes by advertising is that broadcasters can choose when they interrupt...

The Consiliul Naţional al Audiovizualului (National Council for Electronic Media - CNA) imposed in February 2012 numerous severe sanctions on several Romanian television stations for breaching audiovisual rules with regard to the right to private life; the right to one’s own image; the protection of reputation and human dignity; the limit of advertising; the modification of rebroadcasting without permission; and the “must carry” principle (see inter alia IRIS 2011-1/44, IRIS 2011-6/31, IRIS 2012-1/38, and IRIS 2012-2/32). The commercial station Antena 1 was sanctioned for severe infringements of...

The Broadcasting Authority has launched a scheme for local council election broadcasts. Although local councils have been established in Malta since 1993, this is the first time in the history of political broadcasting that the Broadcasting Authority is organising a political broadcasting scheme for local councils. In the past, local council election broadcasts used to form part of the scheme of political broadcasts that would normally be running during the year including during the campaign period for local council elections. The new round of local council elections was held on Saturday 10 March...

During the programme Huizenjacht on VT4, a Flemish commercial broadcaster, showed the logo of Martini Brut (sparkling wine) several times. According to Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM), this practice infringes Article 100, § 1, 3° Mediadecreet (Flemish Broadcasting Act) requiring that product placement is allowed if no undue prominence is given to the products included in the programme. Huizenjacht is a programme about the renovation of houses and house hunting. Huizenjacht contains an item in which an interior designer informs a couple about the renovation of a specific...

During the programme ‘Kill the Clip’ on TMF, a Flemish commercial broadcaster, 5 video clips are broadcast. During these video clips the following banner is shown: ‘Keep the clip…Kill the clip’ ‘You decide SMS KILL or KEEP to 3373 (EUR 0,60/SMS)’. Vlaamse Regulator voor de Media (Flemish Media Regulator - VRM.) had to examine whether such a service should be labeled as teleshopping. Art. 2, 45° Mediadecreet (Flemish Broadcasting Act) defines teleshopping as “direct offers broadcast to the public with a view to the supply of goods or services, including immovable property, rights and obligations,...