Search results : 306

A profound relationship is created between the price paid and the acquisition of an item not only when the acquisition of the item is the only way to obtain a free gift but also when this acquisition is considered to be an obligatory action, or at least the easiest way to obtain the free gift. Newspaper lotteries only exercise a psychological influence upon the general public when they believe the purchase of a second copy of a newspaper to be necessary or even obligatory for participation in the lottery. They thus believe that purchasing the newspaper is the simplest way to take part in the lottery....