Search results : 305
Refine your searchIRIS 2013-2:1/10 [AT] Promotional Sponsor References Constitute Advertising and Must Therefore be Separated from Programme Material | |
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In a decision of 5 November 2012, the Austrian Bundeskommunikationssenat (Federal Communications Senate - BKS) confirmed that a sponsor reference that was excessively promotional in nature should be separated from the preceding programme by optical, acoustic and spatial means, in accordance with the rules on “traditional” television advertising. The decision concerned a reference to a photography studio as sponsor of a programme broadcast by Burgenländisches Kabelfernsehen (BKF). The reference was accompanied by the following spoken text: “Steve Haider photography, your partner for modern corporate... |
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IRIS 2013-2:1/9 [AT] Naming of Lottery in Competition: Product Placement but Not Surreptitious Advertising | |
In a decision of 5 November 2012, the Austrian Bundeskommunikationssenat (Federal Communications Senate - BKS) explained the difference between surreptitious advertising and product placement in a radio competition. The case concerned a competition organised over several days by the radio station Ö3 and based heavily on the state lottery. On the days of the relevant broadcasts, presenters drew a total of 12 bonus numbers, always just before the hourly news bulletin. Listeners were urged to see if the numbers were on their lottery tickets, which could be up to six months old. After the news bulletin,... |
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IRIS 2013-1:1/9 [AT] Action Brought against RTL for Being Insulted as the “Monster from the Deep” Dismissed | |
According to media reports, the Landesgericht Korneuburg (Korneuburg Regional Court) dismissed on 8 November 2012 an action brought against RTL by a man from Lower Austria. The plaintiff had been accidentally filmed by the German TV broadcaster in November 2010 during his holiday on the Maldives, subsequently shown without his consent in the programme “Deutschland sucht den Superstar 2011 - Recall” (Germany seeks 2011 superstar - Recall”), and was referred to by one of the presenters as the “monster from the deep”. In order to avoid legal action, RTL paid the 70-year-old plaintiff a lump sum of... |
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IRIS 2013-1:1/8 [AT] ORF’s Special-Interest Channels must be fed into Analogue Networks | |
Following the media regulator KommAustria, the Bundeskommunikationssenat (Federal Communications Board - BKS), Austria’s supreme broadcasting authority, reached the conclusion in its decision of 5 November 2012 that television cable network operators must feed the special-interest channel ORF Sport + into their analogue networks. Liwest, Austria’s second-largest cable network operator, had up to then fed the sports channel into its digital cable network only, and KommAustria ruled that ORF Sport + also had to be distributed in analogue networks in accordance with the “must carry rule” in section... |
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IRIS 2013-1:1/7 [AT] KommAustria Does not Regard Tennis Davis Cup as a Premium Sports Competition | |
In a decision of 17 October 2012, the Austrian broadcasting regulator Kommunikationsbehörde Austria (KommAustria) dismissed a complaint by 13 private television broadcasters against the Österreichischer Rundfunk (Austrian Broadcasting Corporation - ORF). The case involved the transmission of tennis matches in the Davis Cup tie between Austria and Belgium on the ORF sports channel ORF Sport +. According to section 4b(4) of the Gesetz über den Österreichischen Rundfunk (ORF Act), the ORF is prohibited from broadcasting so-called premium sports competitions on its sports channel, these competitions... |