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IRIS 2010-5:1/23 [FR] Ways of Boosting French Fiction on Television

Inaugurating the international market for television programmes (MIPTV) on 12 April, the Minister for Culture and Communication Frédéric Mitterrand recalled his preoccupation with the difficult situation French fiction finds itself in, seriously affected as it is by the economic crisis. On the basis of the annual balance sheet of the national cinematographic centre (Centre National Cinématographique - CNC), highlighting a volume of French fiction on television that was 17.6% lower than in 2008, whereas all the other genres (documentaries, animation, live shows) had increased in 2009, the Minister...

IRIS 2010-5:1/22 [FR] Discussion on the Maintenance of Daytime Advertising on France Télévisions Channels

On 8 January 2008, the French President Nicolas Sarkozy announced his desire to abolish advertising on the public-sector television channels. A year later the Act on audiovisual communication and new-style public-service television was adopted, following on from the recommendations of the “Commission on the new-style public-service television” chaired by Mr Copé, introducing the gradual abolition of advertising on public-service channels between 8 p.m. and 6 a.m. (in force since 5 January 2009), pending its total abolition by the end of 2011 (end of analog television) (see IRIS 2009-4:10/14). Things...

IRIS 2010-4:1/25 [FR] Financing the Digitisation of Cinema Theatres - new Proposals from the CNC

The CNC’s reaction was not long in coming. On 1 February 2010, the Autorité de la Concurrence (national competition authority) had invited it to look into alternative solutions to the mutualisation fund envisaged to ensure the financing of the digitisation of cinema theatres that would be more economical and less restrictive in terms of competition (see IRIS 2010-3: 1/23). On 17 February, taking note of these prescriptions, the cinema regulator presented the outlines of a new arrangement aimed at guaranteeing the speedy digitisation of all cinema theatres (900 screens have already been equipped,...

IRIS 2010-4:1/24 [FR] CSA Report on Combating Racism in the Audiovisual Media

In a report submitted to the Prime Minister at the end of January and published on 15 February 2010, the Conseil Supérieur de l'Audiovisuel (audiovisual regulatory body - CSA) has drawn up an assessment of its actions in addressing racism and anti-Semitism in the audiovisual media. The CSA had also been asked to present its observations on community media and to propose action for international cooperation. In an international context featuring increased racial and religious tension and its wide media coverage, the CSA notes that regulation and sanctions up to now have proved effective and speedy....

IRIS 2010-4:1/23 [FR] CSA Lays down Conditions for Product Placement on Television

After consulting the professionals concerned, the Conseil Supérieur de l'Audiovisuel (audiovisual regulatory body - CSA) published a deliberation on 5 March 2010 laying down the conditions for authorising product placement on television, in accordance with Article 14-1 of the Act of 30 September 1986 as amended by the Act of 05 March 2009 transposing the AVMS Directive into national legislation. The text begins by defining the term ‘product placement’ as “placement in return for monetary consideration, i.e., the contractual supply of goods or services with a brand name that is identifiable within...