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IRIS 2021-6:1/26 [DE] State media authorities issue further rules on state media treaty

The 14 German Landesmedienanstalten (state media authorities) have jointly drafted further rules to implement the provisions of the new Medienstaatsvertrag (state media treaty – MStV). The boards of the individual media regulators are now gradually approving these rules, clearing the way for them to enter into force. Following the entry into force of an initial series of rules designed to implement the MStV’s provisions on exemption from prior authorisation, advertising and competition (see IRIS 2021-4/12), the latest rules concern, among other things, European productions (Article...

IRIS 2021-6:1/27 [DE] Advertising industry adopts new code of conduct and strengthens youth protection

On 12 April 2021, the Zentralverband der deutschen Werbewirtschaft (German Advertising Federation – ZAW) presented a revised version of the code of conduct on commercial communication for foods and beverages, which will enter into force on 1 June 2021. These self-regulatory rules apply to commercial communication such as advertising on TV, radio, posters and in magazines, as well as Internet and social media advertising, cooperation with influencers, and advertising on social networks and video platforms. Under the revised version of the Verhaltensregeln des Deutschen Werberats über...

IRIS 2021-6:1/28 [DE] New MDR state treaty can enter into force following ratification by state parliaments

Following the decision of the Thüringen state parliament on 21 May 2021, all state parliaments of the Länder of Saxony, Saxony-Anhalt and Thüringen have now approved the amended Staatsvertrag über den Mitteldeutschen Rundfunk (state treaty on Mitteldeutscher Rundfunk – MDR-StV). The amended treaty can therefore enter into force on 1 June 2021. The broadcasting corporation Mitteldeutscher Rundfunk (MDR) is a member of the Arbeitsgemeinschaft der öffentlich-rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland (German Association of Public Service Broadcasters...

IRIS 2021-6:1/30 [DE] New media company code to improve protection of journalists from violence and threats

A new code of conduct for media companies was unveiled on 22 April 2021. Drafted at the initiative of a number of organisations and associations, including Reporters Without Borders and the Deutsche Journalisten-Verband (German Journalists’ Association – DJV), the code is designed to improve the protection of journalists from violence and other threats. It contains a list of measures, including essential mechanisms that media companies should put in place in order to deal with threats aimed at their employed or freelance journalists. All media companies involved in journalistic activities...

IRIS 2021-5:1/14 [DE] FSM approves additional Disney+ youth protection functions

In a press release on 15 March 2021, the Freiwillige Selbstkontrolle Multimedia-Diensteanbieter e.V. (voluntary self-monitoring body for multimedia service providers – FSM) announced that it had granted a seal of approval to Disney+ on account of its new extended youth protection functions. The FSM is a non-profit organisation recognised by the Kommission für Jugendmedienschutz (Commission for the Protection of Minors in the Media – KJM) as a self-regulatory body in the telemedia sector. One of its tasks is to assess the suitability of youth protection systems designed to ensure...