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IRIS 2013-4:1/5 [BG] Agreement on Standard for Regulation of Loudness in Advertising

On 6 February 2013, the stakeholders in the television advertising industry - advertisers, communication agencies, and providers of audiovisual media services - adopted a common standard for the regulation of loudness in advertising on the basis of a Общо споразумение (self-regulatory General Agreement). The application of the standard will ensure the balance of separate elements of television programmes. This addresses frequent consumer complaints about drastic differences in sound levels especially between the audiovisual advertising and other programme elements. The standard has been elaborated...

IRIS 2013-4:1/1 European Court of Human Rights: Nenkova-Lalova v. Bulgaria

In a controversial judgment, with a 4/3 decision, the European Court of Human Rights dismissed the claim by a journalist, Ms. Nenkova-Lalova, regarding her dismissal from the Bulgarian public broadcaster BNR. The BNR journalist complained that her disciplinary dismissal, ostensibly on technical grounds regarding the way she had hosted one of her regular weekly radio shows, had in reality been a sanction for the way in which she had exposed corrupt practices during one of her radio shows. In that talk show unpleasant facts were revealed about the then ruling political party. However, as Nenkova-Lalova...

IRIS 2013-3:1/11 [BG] CEM Position on Sponsorship from Manufacturers or Traders of Medicinal Products Available on Prescription

On 18 January 2013, after having consulted with the Bulgarian Drug Agency (BDA), the media authority Съвет за електронни медии (Council for Electronic Media - СЕМ) published a position on the sponsorship of media services by manufacturers or sellers of medicinal products. The CEM asked the BDA for an interpretation of a relevant provision of the Medicinal Products in Human Medicine Act (MPHMA). According to Article 244 para. (1) MPHMA, an advertisement of medicinal products is any form of information, presentation, promotion or offer with the aim of encouraging the prescription, sale or use of...

IRIS 2013-3:1/5 European Commission: Bulgaria Referred to Court over Assignment of Broadcasting Authorisations

On 24 January 2013 the European Commission (Commission) issued a press release stating that it would refer Bulgaria to the Court of Justice of the European Union (CJEU) over the assignment of digital terrestrial broadcasting authorisations. Bulgaria stands accused of hampering competition in the future digital terrestrial broadcasting infrastructure market. Bulgaria is preparing a switchover from analogue to digital terrestrial television to create more radio spectrum for new wireless communications services as from 1 September 2013, to comply with the EU’s policy objectives under the Digital Agenda....

IRIS 2013-2:1/13 [BG] Tariff for Compensation of Airtime for Referendum Campaign

On 27 January 2013, a national referendum will be held in Bulgaria regarding the question of development of nuclear energy in Bulgaria i.e. the construction of a new nuclear power plant. The Bulgarian public broadcaster Българска национална телевизия (Bulgarian National Television - BNT) is obliged to broadcast an informative and explanatory campaign for the referendum. To that end, a tariff has been published ("Official Gazette", issue 103, 28/12/2012 Decree № 335 of 20 December 2012). It determines the rates of compensation for the Bulgarian National Television in view of the referendum coverage...