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In three recent decisions, the public broadcaster VRT has been rapped over the knuckles for repeatedly transmitting content that has been deemed unsuitable for minors. The first decision (28 September 2010) was rendered by the Kamer voor Onpartijdigheid en Bescherming van Minderjarigen (Chamber for Impartiality and the Protection of Minors) of the Vlaamse Regulator voor de Media (Flemish Regulator for the Media - monitoring and enforcement of media regulation) and concerned the transmission of a trailer at around 7 pm, just after the popular family quiz programme “Blokken”. The trailer in question...

In three recent decisions, the Vlaamse Regulator voor de Media (Flemish Regulator for the Media - monitoring and enforcement of media regulation) addressed the three major Flemish broadcasters for breach of the advertising regulation. The first decision (18 October 2010) concerned the illegitimate transmission of a television advertisement. On the broadcasting programme VT4, a single spot was shown that featured the presenters holding a party, all of them drinking “Martini Brut”. The bottles and the logo were prominently displayed and, at the end of the programme, a voice-over stated “Beleef een...

The Vlaamse Raad voor de Journalistiek (Flemish Council for Journalism Ethics) has created a new code on journalism ethics that was made public on 6 October 2010. This Council is an independent self-regulating institution that supervises journalistic work in all Flemish media upon the filing of a complaint by a member of the public, thereby guaranteeing that journalistic ethics are upheld. It can also issue ethical directives and recommendations on its own initiative. The new ethical code is all-integrating, as it contains 27 provisions inspired by two classic texts that are very often referred...

On 10 September 2010, the Flemish Government issued a decision on the use of a logo for the indication of product placement, which was made public on 6 October 2010. The decision obliges broadcasters to display the logo in a clear and contrastive way for at least five seconds at the beginning and at the end of programmes containing product placement and after every break. The decision further stipulates some requirements as to place (top or bottom, at the right side of the screen), size, colour, and transparency of the logo. The logo should be displayed in a neutral way, which means that the products...

On 28 September 2010, the Kamer voor Onpartijdigheid en Bescherming van Minderjarigen (Chamber for Impartiality and the Protection of Minors) of the Vlaamse Regulator voor de Media (Flemish Regulator for the Media) considered sexually explicit teletext messages transmitted by the commercial broadcasters VMMa, SBS Belgium and MTV Networks Belgium. The Flemish Media Decree prohibits the broadcasting of any programmes that could cause serious detriment to the physical, mental or moral development of minors. However, broadcasting of such programmes is allowed where it is ensured, by selecting the time...