Austria
[AT] Private Stations to Dispense with Advertising in Children’s Programmes
IRIS 2009-10:1/4
Christian Mohrmann
Institute of European Media Law (EMR), Saarbrücken/Brussels
In Austria, the private television stations have declared their intention to dispense with commercial breaks in children’s programmes in the future.
A statement was issued on 15 September 2009 that, under the aegis of the Verband Österreichischer Privatsender (Association of Austrian Private Broadcasters - VÖP) and the Fachverband der Telekommunikations- und Rundfunkunternehmungen der Wirtschaftskammer Österreich (Austrian Chamber of Commerce’s Association of Telecommunications and Broadcasting Companies), a total of 14 TV broadcasters and these two associations had signed this declaration.
The parties point out that self-regulation takes precedence over statutory measures regulating private markets. This also emerges from the Audiovisual Media Services Directive.
References
- Selbstverpflichtungserklärung der österreichischen privaten Fernsehveranstalter hinsichtlich der Unterbrecherwerbung in Kinderprogrammen
- http://www.voep.at/images/stories/voep_dokumente/selbstverpflichtungserklaerung_090915.pdf
- Pledge signed by the Austrian private television stations with regard to commercial breaks in children’s programmes
- Liste der beigetretenen Unternehmen, abrufbar unter:
- http://www.voep.at/images/stories/voep_dokumente/selbstverpflichtungserklaerung_liste_090915.pdf
- The list of companies involved is available at:
This article has been published in IRIS Legal Observations of the European Audiovisual Observatory.