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IRIS 2019-9:1/13 [DE] Cartel authority approves ProSiebenSat.1 and RTL addressable TV and online video joint venture

The RTL Deutschland media group and ProSiebenSat.1 have established a joint demand-side platform known as ‘d-force’. Demand-side platforms (DSPs) enable advertisers, on a central platform, to buy advertising space for specific target groups on various channels, which is then placed in an automated algorithm-based system. They are the counterpart of so-called sell-side platforms (SSPs), which manage the sale of individual advertising spaces. Both TV groups announced at the beginning of August that the German Bundeskartellamt (Federal Cartel Office) had approved their joint venture. In future, advertising...

IRIS 2019-9:1/8 [CZ] Broadcasting Council fined unfair commercial practice

The Council for Radio and Television Broadcasting – as the central administrative authority within the the field of its activities, as specified by § 7 (a). a) of Act No. 40/1995 Coll., on the regulation of advertising and amending and by supplementing Act No. 468/1991 Coll., on the operation of radio and television broadcasting – has issued a fine for unfair commercial practice. The company on which the fine was imposed – Wise Women, Ltd., ID 04937961, with its registered office in Prague – was found to have committed an offence under the provisions of Article 2, para. b) of Act No. 40/1995 Coll....

IRIS 2019-8:1/34 [RO] Modification of the Audiovisual Code

The Consiliul Naţional al Audiovizualului(National Audiovisual Council, CNA) adopted Decision No. 614 of June 11, 2019, for amending and completing Decision No. 220/2011 of the National Audiovisual Council with regard to the Code of Regulation of the Audiovisual Content. The decision was published in the Official Journal of Romania No. 517 of June 24, 2019, Part I (see, inter alia, IRIS 2014-5/28 and IRIS 2017-4/31). After Article 41 (1) c), a new paragpraph (d) was introduced which stipulates that audiovisual media service providers cannot broadcast: "images from funerals, except for news and/or...

IRIS 2019-8:1/33 [NL] Targeted television advertising by KPN is permissible under the Media Act

On 11 June 2019, the Commissariaat voor de Media (the Dutch Media Authority - CvdM) delivered a decision ruling that the planned introduction of targeted television advertising by the telecommunications company KPN and media company Talpa was permissible under the Media Act (Mediawet). KPN offers various TV packages via set-top box and the KPN iTV app, while Talpa owns the Dutch commercial television channels SBS6, SBS9 and Net5, which are distributed as part of KPN packages. Advertising spots are broadcast between programmes on these channels, and in order to increase revenue from television advertising,...

IRIS 2019-8:1/29 [IS] The national lottery draw on the Icelandic National Broadcasting Service: Advertisement but not sponsored content

In a decision of 17 May 2019 the Icelandic Media Commission came to the conclusion that the national lottery draw in Iceland should be regarded as advertising and thus should count towards the total amount of advertising minutes permitted within an hour. The case is considered to be a landmark case since the national lottery draw has been allowed for decades without the event being categorised as a "commercial communication". In 2018 the Media Commission received a complaint from a commercial media company concerning a possible breach of advertising rules in connection with the national lottery...