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IRIS 2017-10:1/8 [AL] Regulator decides to ban broadcasting of private university’s advertising spot

The Audiovisual Media Authority (AMA) issued a statement on September 16 demanding television stations to stop broadcasting an advertising spot for a private university. The advertising spot focused on a call for new student admissions for this academic year. The spot highlighted the quality of education offered in the private university, while at the same time comparing and criticizing the quality of education offered in public universities. According to the regulator AMA, this advertisement provided information that was not necessarily true and stifled fair competition. AMA’s statement read that...

IRIS 2017-7:1/10 [AL] Regulator warns operators on broadcasting movies without broadcasting rights

The Audiovisual Media Authority (AMA) warned operators through a statement issued on 5 May 2017 that they needed to respect intellectual property rights when they broadcast movies in their programmes. The monitoring efforts of the regulatory authority have indicated that operators do not always possess the broadcasting rights of the Albanian or foreign movies they broadcast. AMA’s statement emphasized that even though the regulatory authority had been drawing the attention of operators to this issue since October 2016, through official notes and imposing fines, audiovisual media in the country...

IRIS 2017-7:1/9 [AL] Regulator announces deadline for analogue broadcasting switch-off in capital

The Audiovisual Media Authority (Autoriteti I Mediave Audiovizive - AMA) issued an announcement on 8 May 2017 stating that the deadline for analogue broadcasting switch-off in the Tirana-Durres allotment would be 30 June 2017. The regulatory authority’s statement was based on Act no. 97/2013 “On Audiovisual Media in the Republic of Albania,” and on the Strategy for Switchover from Analogue to Digital Broadcasting, approved in 2012. The regulator is the key institution in charge of implementing the digital switchover in the country. In this context, AMA invited all operators still broadcasting in...

IRIS 2017-5:1/6 [AL] Regulator concerned about practices of advertising spots in audiovisual media

The Audiovisual Media Authority (AMA) organised a roundtable discussion on 16 March 2017, prompted by several concerns related to the practices of audiovisual media services regarding advertising spots. After monitoring television stations, the regulator identified violations in relation to the duration of the advertising spots and teleshopping segments. According to Article 41 of Law 97/2013 “On Audiovisual Media” the duration of advertising spots or direct sales must not exceed 12 minutes per broadcasting hour. The regulator’s monitoring results showed that both national and local television...

IRIS 2017-4:1/6 [AL] Regulator issues warning about broadcasting of political advertising spots

On 15 February 2017, the Audiovisual Media Authority (AMA) issued a warning to all broadcasters that were broadcasting an advertising spot that AMA considered political. The advertising spot was an announcement and a call for a protest that the largest opposition party had planned to hold in the capital on 18 February 2017. The AMA’s statement reminded all operators that based on Law 97/2013 “On Audiovisual Media in the Republic of Albania”, it is not allowed to broadcast political advertising spots. Such content is only allowed during electoral campaigns, based on the Electoral Code. More specifically,...