Search results : 115

Refine your search
Results display : Short Long
IRIS 2015-6:1/36 [SK] Complaint against TV ad on sexual nutrition product dismissed

On 24 March 2015, the Council for Broadcasting and Retransmission of the Slovak Republic (“CBR”) dismissed a complaint against a sponsorship announcement (hereinafter referred to as “credits”), which featured a nutrition product for a “stronger male erection” broadcast within the programme service of a major Slovak TV commercial broadcaster. CBR examined the credits with the existing tools for the protection of minors in media, as well as with regard to the difference between sponsorship announcements and advertising. Both versions of the credits contained females approaching men in ordinary situations...

IRIS 2015-6:1/35 [SK] The Slovak Advertising Standards Council accepts comparative advertising

On 16 April 2015, the Slovak Advertising Standards Council (SASC) ruled that TV advertisements of the company “Unilever Slovensko” that compared its products (“Rexona” deodorants) to the products of its main competition (“Nivea” deodorants) does not violate the provisions of the Code of Advertising Practise. The advertisements presented men and women during various physically challenging activities, while emphasising the special characteristic of the promoted product - the prevention of the yellow spots which originate from usage of a deodorant on white clothing. The advertisements claimed in a...

IRIS 2015-6:1/34 [SK] Complaint for breach of the Language Act dismissed

On 10 March 2015, the Council for Broadcasting and Retransmission of the Slovak Republic (CBR) dismissed a complaint against a radio programme, which presented to listeners the latest trends in the British music scene. The programme had been provided within the radio programme service of the Slovak public service broadcaster (PSB). The complaint drew attention to an interview with a British band and one regular section, both broadcast exclusively in English. The claimant thus disputed that these passages of the programme breached the obligations under the so-called Language Act. The provisions...

IRIS 2015-5:1/35 [SK] Promotion of referendum answers do not qualify as political advertising

The Council for Broadcasting and Retransmission (hereinafter “Council”) on 24 February 2015 dismissed a complaint about at story aired in the prime time news programme of the Slovak public service broadcaster. The story covered a meeting of the national committee of the Christian democratic movement “KDH”, a well-established conservative political party in Slovakia. The claimant complained about the fact that at the end of the story the spokeswoman of the political movement invited people to attend the upcoming national referendum and to vote yes to all three questions. Although the Council investigated...

IRIS 2014-6:1/41 [SK] Fine for the Violation of the “Language Act” Confirmed

On 21 May 2014, the Supreme Court (“Court”) confirmed a decision of the Council for Broadcasting and Retransmission of the Slovak Republic (“Council”) in which the Council had imposed a fine of 165 Euro on a local commercial TV broadcaster for failing to ensure that programme services are being broadcast in Slovak language. The Act on Broadcasting and Retransmission obliges the broadcasters to exercise their broadcasting in line with the provisions of so called “Language Act”. The Language Act stated that the TV broadcasting usually must be carried out in Slovak language unless the programme or...